Opinion - Monday, June 14, 2010 18:44 - 6 Comments

Why Megan Fox should star in the NBN ads

opinion As I watched the Government’s new sickly-sweet TV advertisements released this weekend to promote its National Broadband Network project, I couldn’t help but feel as though I was being pleasurably lobotomised.

You can view the ads online here, and I encourage you to do so — they only run for a minute or thirty seconds each, and it’s worth it to get an idea of how the Government will pitch its $43 billion NBN project to the public in the run-up to the incoming Federal election.

An optimistic jingle kicks off the flagship advertisement as the camera angle shifts perspective fairly rapidly from a point high above Australia, implying that technology breakthroughs will lead us to a glorious future expanding beyond the Earth into space.

The ‘feel-good’ moments as the camera zooms through a school, medical facilities and then to a small business are palpable. People smile broadly at each other (actually, the little blonde girl in the school smiles a little too much, almost as if she is on the happy drugs), and the whole advertisement uses both bright colours and filters to make every edge less sharp and lighten every shadow.

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