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Posts Tagged ‘amazon web services’
Enterprise IT, Features - Thursday, May 22, 2014 13:19 - 7 Comments
feature In 2008, as the global hype about the emerging class of cloud computing services was accelerating to break neck speed, flamboyant Oracle founder Larry Ellison used the publicity generated by Oracle’s annual OpenWorld conference to utter one of the most punchy and relevant quotes of all time with respect to the cloud. The Wall Street Journal quoted Ellison as saying:
“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?”
Ellison’s words turned out to be astonishingly on the money; perhaps not surprising when we consider to what extent the executive has been responsible for building the business software market from scratch over the past three decades.
Over the succeeding five years, as every enterprise IT vendor of any stripe jumped wholeheartedly on the ‘cloud’ bandwagon, and virtually every IT service, software or hardware solution in existence — from virtualisation to networking to email — was re-badged as being ‘cloud’, one might be forgiven for echoing Ellison’s comments: When is this idiocy going to stop?
And yet, as cloud computing as a paradigm of technologies progressed along Gartner’s famous Hype Cycle, hit the ‘Peak of Inflated Expectations’ somewhere shortly after Ellison’s comments and then proceeded downwards towards the ‘Trough of Disillusionment’, the idiocy has, to a certain extent, at least slowed down.
In 2008, few in the global IT industry had much concrete idea about what, ultimately, the term “cloud computing” would eventually come to mean. But in 2014, with most large and many small organisations having trialled some variant of this new technology paradigm, technologists are finally starting to get a grip on what the ‘cloud’ is and may be, and how best to use it.
This week and next week, Delimiter will take a closer took at cloud computing use in Australia with a series of two feature articles. The first — this one — will take a closer look at what classes of cloud computing services are proving most attractive to large Australian enterprises, and how they are being used.
And the second piece, to be published next week, will examine whether cloud computing as a phenomenon is delivering on its promises of cutting costs and delivering more flexibility and scalability to Australian organisations. Continue…
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