blog Despite a successful launch in other major first-world nations such as the UK, as well as throughout Latin America, US IPTV giant Netflix has constantly signalled over the past few years its lack of interest in launching its service in Australia. However, all that may be about to change, according to The Australian newspaper, which published an article today with no hard evidence but a lot of speculation that a local launch may be on the cards. The publication reports (we recommend you click here for the full article):
“There is a growing belief that online video giant Netflix will launch in Australia next year.”
The rumours come as increasing number of Australians are taking to geo-unblocking services (VPNs) to sign up to Netflix directly, an approach recommended by Federal Parliament itself. Consumer groups such as CHOICE have also recently been appealing directly to Netflix over the lockout. There are no legal avenues apart from Foxtel for Australians to currently watch Netflix-owned series such as House of Cards and the new season of Arrested Development … an approach which seems contrary to Netflix’s whole philosophy. In addition, local rivals such as FetchTV and Quickflix are gradually gaining traction, as well as Foxtel’s own new IPTV offerings.
Will Netflix launch in Australia? I don’t personally think we’ll see it any time very soon … but I would say that a launch within 18 months to two years wouldn’t be out of the realm of possibility. At that stage, with online video growing as it is, Netflix will very likely be forced to either cede the market to local rivals or come storming in with a big offer to persuade Australians to sign up. Right now Netflix can afford to be complacent about the Australian scene. In two more years? Probably not.
Image credit: Netflix