hope your Monday is going well!
This is just a quick post to let you know that today I introduced a new element to Delimiter — site membership. I want to tell you about it and how it will work.
When I first launched Delimiter, I did so with a five year plan. At that stage of my life — I was much younger! — five years seemed like a long time. I had a business plan which featured a number of different commercial models — from syndicated content to advertising and even premium content through Delimiter 2.0 — and I tried them all at various stages of Delimiter’s life.
Those commercialisation strategies all worked to a certain extent, and I learnt a lot through deploying them. It was a great few years and Australia’s media industry changed radically and constantly throughout that time.
However, as a few people are aware, right now I’m settling down for what I am planning to be a much longer stint reporting on technology issues in the Australian context. The plan this time around is that this stint will last at least ten years.
This is one of the reasons that I have joined the Press Gallery in Canberra: Because I think the Parliament will be a hotbed of technological policy change over the next decade, while still allowing me to track change inside IT departments and the industry. There is so much exciting stuff to come!
With this in mind, over the past few months I’ve spent a great deal of time looking at what might be the most sustainable commercial model to keep Delimiter going over the next decade and beyond. The conclusion that I’ve come to is that it will most likely be a combination of a ‘Freemium’ site membership model and appropriate advertisements on the site.
The ‘Freemium’ model — which I’ve launched today — will see the basic daily news content on Delimiter remain available to all. This is commodity content and will represent most of our articles.
However, to access premium content — exclusives and commentary pieces with my insight and analysis — you’ll need to become a member. It costs $129 per year (including GST). You can find all the details and sign up here. I’ll also throw in a digital copy of my forthcoming book The Frustrated State (due in May next year) for free to members.
I believe Delimiter is the only Australian media outlet which consistently holds the powerful corporations, politicians and vested interests operating in Australia’s technology sector to account.
This funding will help ensure Delimiter sticks around for the long haul and will hopefully allow us to expand to publish more articles than we do now. It will also help to fuel the expansion of the Delimiter forum, which has been going great guns so far.
If this seems like too much to support great Australian independent media, consider that a subscription to Communications Day or the Financial Review will cost you a great deal more — and you still won’t get the whole story. Alternatively, you can pony up to fund Rupert Murdoch’s expansion plans for The Australian. Would you like your News Limited? ;)
Anyway, as always let me know any feedback! And I’m sure there will be a few bugs to work out along the way. And now on with the articles and the next ten years!
Editor + Publisher, Delimiter