blog Global content Amazon giant overnight unveiled Fire TV, an Apple TV-like set-top device which is designed to stream movies, TV shows to consumers’ televisions, as well as providing video game functionality. However, as with many of Amazon’s product launches in the past, there appear to be no immediate plans to ship the device to Australia.
As it currently stands, Australians are unable to order the device through Amazon’s US site, with the site delivering the following message to those who try to order it: “Important message: There is a slight problem with your order. We’re sorry. This item can’t be shipped to your selected destination. You may either change the shipping address or delete the item from your order.” Amazon made no mention of Australian availability during its launch of the Fire TV overnight in the US, and the unit is not listed on the company’s Australian web store.
It’s not the first time Amazon has left Australia off its list when launching a significant new product line; in fact, this approach has become the company’s standard approach to Australian launches. In September 2012, for instance, Amazon launched a new range of Kindles with no Australian launch dates for the majority of its line. It took the same approach to the launch of its first Kindle Fire in September 2011. Most of the products have eventually launched in Australia, although on a significantly delayed schedule. It is believed that Amazon’s Prime IPTV service is currently only available to US residents, as are similar services such as Netflix and Hulu.
In comparison, other companies, such as Apple and Samsung, have begun regularly committing to Australian launches of their products that take place on the same date, or only shortly after, launches in their home countries.
Image credit: Amazon