Telstra/AFL launch Google Glass app


news The Australian Football League, its partner Telstra, and local developer Seventh Beam have teamed up to deliver an app running on Google’s next-generation Glass augmented reality headset that will allow AFL fans to get live information associated with AFL matches — all through their headset.

According to a statement issued by Telstra this morning, “AFL Glassware” will give Glass-equipped Australian Rules fans access to live match commentary, scores and scheduling. It will be one of the first sporting applications worldwide, according to the telco, beating out the likes of England’s Premier League and America’s National Football League.

The application, created in partnership with local developer Seventh Beam, will allow fans to tune into live game commentary via Glass’s built-in ear piece, or choose to have it translated to text via the optical head-mounted display. It will allow customers to view live scores and statistical information throughout AFL matches.

Telstra Director Digital Media and Content, Adam Good, said the AFL Glassware app put Australian football fans at the forefront of wearable technology. “AFL Glassware is about bringing fans closer to the game than they’ve ever been before,” Good said. “Imagine a translucent heads-up display unobtrusively positioned in your vision field, giving you real-time updates on what’s happening around the league. It will be the ultimate way to stay connected to the game with a simple glance, while staying part of the activities around you.”

“We love being the digital partner of the AFL. To date more than 1.7 million fans have downloaded the AFL Live App, which features live match streaming on smartphones and tablets and we believe that this development will continue to allow us to help fans connect with the game in the way that suits them best,” Good said.

The app’s developer, Seventh Beam, said AFL Glassware would be an experience to remember for first time users. “The experience of having all your footy scores and updates presented to you in this new and immersive way is an exciting thing for AFL fans,” Seventh Beam Director, Jeff Smith, said. “This sort of technology is something most people haven’t had access to before, so we’re really excited to be working with Telstra to bring it to sports fans here.”

In one of the images below, Adelaide Crows AFL player Patrick Dangerfield demonstrates Google Glass and the Telstra app in action. Also attached below are screenshots of the app in use.

However, questions remain as to how widely used the app will be in next year’s AFL season, given that Google’s Glass platform is not yet publicly available. The search giant has released Glass to some developers, but it’s not slated to be available to consumers until at least 2014. It is believed the consumer edition will cost up to $500.

I can’t help but feel that this is little more than a public relations exercise by Telstra at this point. With no Google Glass consumer availability in sight at this point, despite the technology having been demonstrated for more than a year already, we can’t see many people actually getting access to the AFL app for real-world use.

Image credit: Telstra


  1. I’d much rather they finally got round to integrating with Google Now instead. Millions more people have access to that.

Comments are closed.