blog Bit by bit, cell tower by cell tower upgrade, customer by customer, Vodafone is attempting to bring its ailing operations in Australia back into the black. And although it’s not working so far, with its losses continuing to accelerate. That doesn’t mean the company isn’t going to keep trying. Today’s new initiative from the big V is a new mobile plan structure which will see three price points established with “infinite standard calls” and “infinite texts”. The full details are in the company’s media release here. Here’s a select few paragraphs:
Australia’s number three mobile provider has thrown down the gauntlet to Telstra and Optus by announcing new plans featuring unlimited calls and texts, generous data allowances, Australian-based customer service and $5 a day international roaming in the US, UK and NZ.
Vodafone’s new postpaid plans, called Red, are $65, $80 or $100 a month, and include infinite national calls and local and international texts, with a generous 1.5GB, 2.5GB and 5GB of data per month respectively.
At the same time, Vodafone is offering Red SIM-only plans for $15 off the various postpaid price points.
“These are the plans without equal,” Vodafone’s chief executive officer Bill Morrow said today. “Vodafone Red keeps it simple with infinite standard national calls to mobile and landlines, and texts both here and overseas. The reality is people want to be able to use their phones without having to think about which network they’re calling or what time of day it is.
“Vodafone Red is for people who live to communicate,” said Mr Morrow. “Our customers are active social media users who share images and videos with loved ones as they happen, and email who they want when they want.”
“We are determined to buck the industry trend of shrinking included data while keeping the price of plans the same. Vodafone Red offers the most generous data inclusions of all the big providers. Not only that but our SIM-only options mean customers who bring their own phone pay $15 less per month to get all the same inclusions.”
Vodafone ‘Red’ customers will also receive guaranteed customer support from the company’s Australian call centre, and for $5 more per day they will be able to use their plans in the US, UK and New Zealand.
Will these plans do much to reverse the massive downward trend which Vodafone continues to witness in its operations? I’m not sure right now, but they do represent the kind of innovative simplistic offer which Vodafone used to be known for. I would bet that quite a few people will be interested to check them out, even if Vodafone’s continuing reputation for poor coverage will keep many away.