Features - Tuesday, March 9, 2010 10:59 - 21 Comments

Apple’s undiscovered country: Macs in the enterprise

How many times have you set your alarm for the early hours of the morning so you could watch the show live as that technological prankster Steve Jobs pulls yet another marvel out of his hat, after uttering the magic words: “And now, just one more thing”?

If you’re like most Australian technology enthusiasts, it’s gotten to be a regular event. You’re looking forward to a new iPhone, a new iPod, a new MacBook, a new iMac — or these days, you’re even looking forward to a new iPad.

Those who work in Australia’s corporate IT departments aren’t immune to the phenomenon — Apple’s sparkly new baubles are going to be the talk of the town at morning coffee at work anyway — so you have to know what’s going on.

And yet rarely does Jobs reveal much of anything that’s really that interesting to IT managers. Apart from the odd sporadic confirmation of support for a feature like Microsoft Exchange that is clearly aimed at the enterprise, or an update of its Xserve server line, Apple’s products are usually aimed squarely at the consumer.

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