Great articles on other sites
- Sydney Opal card travel history can be accessed by police
- NBN analysis 'like foxes reviewing the hen house': Clare
- Call made to end inflight phone ban
- Australian government undoing profit shifting clamp down: Labor
- National security law reforms
- Victorian Government calls for contributions to shape Victoria’s digital economy
- Will IBM pip Azure at the Aussie cloud post?
- Competition watchdog should break up Foxtel monopoly: Ludlam
- Susan Sly gives up on the CIO game
- Vic Labor puts its support behind mobile police
Blog, Featured, Gaming, Industry - Written by Renai LeMay on Friday, November 22, 2013 17:17 - 15 Comments
Xbox One goes off with a bang … but will the PS4 launch eclipse it?
blog if you were out and about in old Sydneytown last night, you could hardly have missed the fact that Microsoft was launching a new Xbox console. There was the huge party at Lunar Park, huge launch events at retailers like EBGames, fireworks displays and even a huge Xbox One logo plastered all over Centrepoint Tower. In short, marketing gone wild. According to Gizmodo (we recommend you click here for the full article), it was the biggest launch in Australian video games history:
“No numbers have been released thus far but, according to Debra McGrath, EB Games National Brand, Event and Engagement Manager, the growth in the games industry ensured that last night’s midnight launches were the biggest ever.”
From a certain point of view, the fact that this launch was so big makes a lot of sense. After all, the percentage of Australians who are gamers is only increasing as the first gaming generations grow older. I’m now 32 years of age, I own an Xbox 360, a PlayStation 3, a Wii and a high-end gaming PC, and I’ve been gaming for 20 years. Of course a new console launch is going to attract a lot of attention and sales, and the Xbox 360’s successor is no small deal.
On the other hand, polls have consistently shown Australians are much more excited about the PlayStation 4 than the Xbox 360. You have to wonder how much of last night’s hype was just that — hype — and how much represented actual buying intention on the part of the Australian public. Personally I’m much more excited by the PS4 than the Xbox One. It doesn’t hurt that much of the Xbox One’s much-vaunted TV functionality was neutered for Australia (see an update on that here) and that the PS4 is a tad cheaper.
Which console launch are you most excited about, and why? Am I right that the PlayStation 4 has most of the momentum at this point? Or is underdog Microsoft making a comeback with the Xbox One?
Image credit: Microsoft
Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments
More In Enterprise IT
- Qld’s Grant joins analyst firm IBRS
- Westpac dumps desk phones for Samsung Android mobiles
- Ministers’ cloud approval lasted just a year
- WA Govt can’t fund school IT upgrades
- Turnbull outlines Govt ICT vision
Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments
More In Telecommunications
- Telstra gets $150m for NBN FTTN trial
- How Australia got online 25 years ago
- Palmer pushes for minimalist NBN policy
- NBN debate heats up at IEEE conference
- Spirit deploys 200Mbps FTTB to Southbank
Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments
More In Industry
- ABC tech reporter founds micro-transactions startup
- Australia’s got ICT talent: So how do we make the most of it?
- ‘Thriving’ Aussie tech incubator scene a ‘mirage’
- Corporate highs: The US P-TECH model for schools in Australia?
- Facebook wants to hide its Australian earnings
Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments
More In Digital Rights
- “Rational debate” needed around surveillance
- Web blocking technically impossible: iiNet reminds Govt of undisputed fact
- We like e-readers – but library users are still borrowing books
- Coalition, Labor support new surveillance laws
- Anti-piracy laws will increase piracy, says Budde