• Enjoy the freedom to innovate and grow your business


    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?


    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions


    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites


  • Reader giveaway: Google Nexus 5


    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Blog, Telecommunications - Written by on Tuesday, June 18, 2013 11:20 - 48 Comments

    Pointless? Google to trial net balloons in Oz

    loon

    blog The idea of using low-flying balloons to provide broadband connectivity isn’t a new one; it’s been bobbing about in the telecommunications industry for many years. But only very rarely have we seen a company get serious about using the technology. Well, if the disclosure by Google of its ambitious balloon broadband initiative, ‘Project Loon’, this week is any indication, the search giant is about to get very serious indeed about this technology. And better yet, it may even be coming to Australia. The Age reports (we recommend you click here for the full article):

    “Google has revealed that it has 30 balloons floating over New Zealand to provide free internet access to disaster-stricken, rural or poor areas. The technology will be trialled in Australia next year, possibly in Tasmania.”

    While it’s great to see Google innovating this way, personally I’m pretty dubious about this whole project. With Project Loon reportedly slated to deliver speeds “comparable to 3G”, and Australia already having very solid 3G networks, even in regional and rural locations, plus excellent satellite broadband on the way courtesy of NBN Co (and that’s a bi-partisan aspect of the NBN, don’t forget), one does wonder to what extent any Australian — even in a very remote area — would need to use Project Loon. From the looks of it, the project’s antenna receiving equipment on the ground is a little smaller than your average satellite dish — but it’s still fixed to a building; it’s not precisely the size of a USB dongle yet. What are your thoughts? Is the trial of Project Loon in Australia somewhat pointless? Or could balloon-based broadband have real-life applications?

    Image credit: Google

    submit to reddit

    48 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Posted 18/06/2013 at 11:26 am | Permalink |

      Our 3G networks may be good, but there are still plenty of black spots in rural areas where you can’t get a signal (my uncle’s farm, for instance).

      Plus, your quote mentions disaster stricken areas, so having a technology you could quickly deploy to aid in communications during rescue/relief efforts could go a long way to improving responses in those events.

      Plus, there’s also the basic competition argument. Just because we are having the satellite/fixed wireless aspects of the NBN roll-out under both the ALP and Coalition plans, doesn’t mean that someone, like Google, can’t launch a competing service. In fact, having a service like this available (albeit in limited areas) goes some way to counter the “government internet monopoly” arguments that come with the NBN.

      • simon
        Posted 18/06/2013 at 11:52 am | Permalink |

        Your Uncle will be able to get NBN satellite\wireless

        Also how is having a dish installed during a Disaster helpful during a Disaster ?

        Maybe if it’s as small as a USB dongle then it might be helpful during a disaster

        • Shannon Pace
          Posted 18/06/2013 at 12:53 pm | Permalink |

          not sure when the last time you were actually IN a disaster zone was, but deploying this type of equipment in a disaster wouldn’t be that difficult.

          energy retailers have whole substations/transformers on skids ready to deploy at a moment’s notice to power whole towns.

          i’m sure the deployment of these devices wouldn’t be insurmountable.

          the ability to provide reliable communications in a disaster is extremely important and this type of system may be able to achieve that.

    2. Michael B
      Posted 18/06/2013 at 11:28 am | Permalink |

      Well it still seems like a bit of a pipe dream.

      But theoretically the gear they are using could deliver good fixed wireless performance… anywhere in their flight path. For a very low cost.

      NBN satellite might be fast and cheap but it still really high up in the sky, so that 600-700ms latency is unavoidable. Loom could theoretically be sub 100ms latency, which for a lot of two way applications would make a difference. It also supports speeds up to 150mbit over that distance, but that would be heavily shared.

      Realistically though the main commercial application of this will be in developing countries with 0 infrastructure. 1mbit speeds with sub 200ms latency will provide huge value to these countries, unlocking applications like basic web browsing and voip which will have huge productivity benefits.

      First they have to launch a couple thousand balloons and get them circling the globe though :P

    3. Shannon Pace
      Posted 18/06/2013 at 11:41 am | Permalink |

      when will people realise that 3g network coverage might be good in the cities, but STILL is not up to scratch in MANY parts of rural australia. city dwellers should spend a month or two in some of these areas and see how they stack up…

      anything that can help this situation can only be a plus.

    4. taco
      Posted 18/06/2013 at 11:42 am | Permalink |

      There are massive amounts of areas that could benefit from the balloons. Even within a 10 minute drive from Canberra at the Cotter (a popular picnic and swimming spot) there are massive black spots in coverage thanks to the hilly terrain.

      Even ignoring the convenience factor, how about providing emergency internet coverage in regions like Syria, Lybia or Egypt facing civil wars and no access to communicate with the outside world if the government cuts off the net or the infrastructure is destroyed?
      Are the balloons high enough to avoid being shot down by conventional weapons?

      • midspace
        Posted 18/06/2013 at 12:19 pm | Permalink |

        Any balloon that can float high enough to not be shot down by conventional weapons, is too high to provide a reliable 3G signal.

      • bern
        Posted 18/06/2013 at 12:22 pm | Permalink |

        Nothing is high enough to avoid being shot down. Current SAM systems can shoot down satellites in low orbits, so anything within the atmosphere is in the kill zone.

      • Harimau
        Posted 20/06/2013 at 1:12 pm | Permalink |

        On the website it states that the balloons float well above clouds and commercial aeroplanes, at a similar altitude as weather balloons.

    5. Senectus
      Posted 18/06/2013 at 12:16 pm | Permalink |

      Not pointless.. they will garnish some very interesting data out of this…

    6. Tinman_au
      Posted 18/06/2013 at 12:19 pm | Permalink |

      Considering they only stay up for around 100 days, and they can’t actually steer them (they are at the mercy of the wind), I’m not sure of the practicality of the project…

      For short term event and disaster scenarios it might be pretty handy though.

      • Posted 18/06/2013 at 11:46 pm | Permalink |

        From what I understand of this area of high atmospheric research the trails being conducted are for the purpose of testing and refining the model they are using for wind pattern and prediction, which should allow them limited, yet useful, control.

        Aa for duration, that’s I expect to improve.

      • Harimau
        Posted 20/06/2013 at 1:18 pm | Permalink |

        http://www.google.com/loon/faq/

        “Loon balloons are also unique in that they are steerable and entirely solar powered. ”

        “A: We are flying in the stratosphere well above commercial air traffic and weather events, at around 18-27 km or 60,000 – 90,000 feet.”

        I suppose they still have to deal with wind, but not storm winds. And it is steerable, so…

    7. ferretzor
      Posted 18/06/2013 at 12:59 pm | Permalink |

      I’m not sure how they will get around the uncontrolled descent of a fair bit of mass part (presumably a battery of sorts is going up). Statistical likelihood of donging the citizenry seems poor form.

      • Harimau
        Posted 20/06/2013 at 1:21 pm | Permalink |

        Well, they claim to have that sorted.

        http://www.google.com/loon/faq/

        “Q: How will the balloons come down?

        A: We control the balloons by raising and lowering them to an altitude with winds in the direction we’d like them to travel. We plan to take our balloons down over safe recovery zones, and in the event of an unexpected landing all our balloons have parachutes to slow their descent and foam bottoms to cushion the landing.

        Q: How do you collect the balloons after they have landed?

        A: We track our balloons continuously in the air and note their location when they land. Ultimately, we plan to steer the balloons as they descend, so we can direct them to land in various collection points around the world.

        Q: Is there risk of airplanes hitting the balloons?

        A: Our balloons fly almost twice as high as commercial jetliners and so they pose no more of a risk than any of the other 70,000 weather balloons currently launched every year without incident. We coordinate with local air-traffic control when balloons are launched and when they descend. “

        • Harimau
          Posted 20/06/2013 at 1:22 pm | Permalink |

          Uh, also, “entirely solar powered”. There’s obviously a battery but probably not one that would need to last a hundred days.

    8. richard
      Posted 18/06/2013 at 1:20 pm | Permalink |

      If the trial is for disaster scenarios it is not pointless at all. If fire crews needed quick access for communication and could send one up and have the ground dish attached to a central vehicle. Or for areas where the landlines go down and mobile towers are congested this may be faster than getting a temporary tower set up.

      • midspace
        Posted 18/06/2013 at 3:35 pm | Permalink |

        After a bush fire, perhaps. But certainly not during a bushfire.
        Fire services have enough to deal with, without having to deploy interim communications balloons for citizens.
        Having balloons around hot fires is probably not a good idea, as they play havoc with wind currents, that and a hazard to aerial fire bombing.

        • Michael B
          Posted 18/06/2013 at 8:19 pm | Permalink |

          Not when they are 20km in the air…

          • midspace
            Posted 19/06/2013 at 10:24 am | Permalink |

            They’re not 20km up when you launch them.
            How fast do they rise, hmm?

            • Harimau
              Posted 20/06/2013 at 1:27 pm | Permalink |

              You don’t need to (and you wouldn’t) deploy them at the scene of the disaster – you deploy them into the air elsewhere and ‘steer’ them above that location. Plus if it’s 20km high, I’m assuming it’s also got a pretty broad coverage, so you may not have to move it much if at all. All you’d need to deploy at the scene is a satellite dish on the ground to send and receive data.

    9. Posted 18/06/2013 at 1:23 pm | Permalink |

      Until they can get people in countries like North Korea online then the project isn’t really worth it. The whole point of the balloons is give people internet who can’t access it at the moment. Why can’t they access it, remoteness, or because of their governments. Either way where are they going to be able to access a project loon kit to attach to their house?

      • Posted 18/06/2013 at 11:48 pm | Permalink |

        That’s their stated goal.

        Through your specific example has sociopolitical issues, not technical ones, that may reduce availability.

    10. Posted 18/06/2013 at 1:59 pm | Permalink |

      Yes it does have a use as an alternative for those whose NBN access will be via satellite. The latency for internet access via Project Loon will be much lower than that of a Geostationary orbiting satellite.

      • Posted 18/06/2013 at 2:45 pm | Permalink |

        I have to ask though, from where do the balloons get the Internet connection they are sharing?
        Are they repeaters for satellite connection or some terrestrial longer range wifi?
        Won’t that also increase latency?

        • Posted 18/06/2013 at 2:51 pm | Permalink |

          The ip packets will be relayed between the ballons until it gets to one that can see the closest terrestrial ground station. Yes this will increase the latency somewhat but now where near what you see from a Geostationary satellites. The ballons are only 20kms above the ground while Geostationary satellites are 35,786kms above the earth

    11. Douglas
      Posted 18/06/2013 at 2:20 pm | Permalink |

      Renai wrote:
      “Is the trial of Project Loon in Australia somewhat pointless? Or could balloon-based broadband have real-life applications?”

      Surely the application is little more than enabling more eyeballs to look at Google’s ads?

    12. John,
      Posted 18/06/2013 at 2:37 pm | Permalink |

      > Any balloon that can float high enough to not be shot down by conventional weapons, is too high to provide a reliable 3G signal.

      I suspect that the trial was using WiFi for simplicity.

      I don’t think the final version will use 3G technology. The hard bit will be to find spectrum available world-wide, however being high-angle and line-of-site would make the use of microwave (or higher) frequencies possible.

      • midspace
        Posted 18/06/2013 at 3:42 pm | Permalink |

        Wireless, not WiFi.

        WiFi, implies 802.11. 802.11n on either 2.4 or 5Ghz, ranges up to 250m outdoors.

        These balloons are how far up? Others have mentioned 20Kms.

        • Posted 18/06/2013 at 4:31 pm | Permalink |

          It’s wifi of some description. The pictures of the “Red Bubble” that is bolted to a client’s house have part of a Ubiquiti Rocket M series (M5 or M3) peeking out from under the plastic housing.

          • midspace
            Posted 19/06/2013 at 10:32 am | Permalink |

            That’s 50Km range then.
            But that requires dedicated hardware on the ground, and fixed. Not roaming, and not BYO Device with 3G either.

            http://dl.ubnt.com/datasheets/rocketmgps/RocketM_Ti_DS.pdf

            Still wouldn’t call it WiFi. UBIQUITI themselves call it Wireless, not WiFi.
            “The Ultimate Outdoor Wireless BaseStation for the Global Wireless ISP Industry.”

    13. Alan Jones
      Posted 18/06/2013 at 2:59 pm | Permalink |

      Google Net Balloon will make the NBN obsolete.

      • Non Puto
        Posted 18/06/2013 at 3:51 pm | Permalink |

        @ Alan Jones
        Google Net Balloon will make the NBN obsolete.

        But won’t the lasers burn holes in the balloons?

    14. SMEMatt
      Posted 18/06/2013 at 3:21 pm | Permalink |

      The trial might night be leading to a actual permanent service. Australian and NZ would be good test beds for coverage and usability of these system without having to deal with the logistics associated with conducting a test in developing countries(ie even just finding initial test users). It will let them test the environmental issues (harsh environment, hilly terrain, southern wind currents and others) without dealing with the rest of the logistics.

    15. Posted 18/06/2013 at 3:58 pm | Permalink |

      Why would anyone, let alone Google, in their right mind call this project “LOON” … *shakes head in wonder*

      • Deep Thinker
        Posted 18/06/2013 at 5:13 pm | Permalink |

        Why would anyone think of calling a WWW search engine, “Google”? (A misspelling of a mathematical term coined by a linguistically creative 9 year old? How ridiculously improbable.) Or, why name a web portal, “Yahoo”? (You cannot be Serious.) And, why name a music file-sharing service, “Napster”? What the hell is a “napster”?

        And what do parentheses, braces and brackets have to do with journalism? God Knows.

        The internet is inherently silly when it comes to names.

        • Fibroid
          Posted 19/06/2013 at 10:08 am | Permalink |

          It was going to be called the National Balloon Network , but the acronym was already taken.

          :)

      • Posted 20/06/2013 at 4:21 pm | Permalink |

        BalLOON, and a Loon is a type of bird .. so, duh.

    16. Adam Nelson
      Posted 18/06/2013 at 7:50 pm | Permalink |

      It could have potential commercial deployments in blackspot areas where mobile signals are out of range.

      Give you example. Lets say you run a WIFI deployment on public transport

      You could run your own balloon mesh network to give yourself “free” bandwidth without having to pay someone else for carrier the data

    17. Bodeyb
      Posted 19/06/2013 at 6:07 pm | Permalink |

      No one has mentioned the possibility of aircraft interference, I’m sure sucking a stray balloon into a jet turbine is not healthy!

      • LetsBeOpenAboutThis
        Posted 19/06/2013 at 7:02 pm | Permalink |

        Yes Google may need to have a very good insurance policy!

      • Posted 19/06/2013 at 8:33 pm | Permalink |

        Aircraft fly at 10km, these balloons are at 20km. They also notify ATC for all descents and ascents through controlled airspace.

        Google has this avenue well covered.

    18. Disgruntled Loner
      Posted 19/06/2013 at 6:56 pm | Permalink |

      Got to get data to fill Harman with from somewhere.

    19. LetsBeOpenAboutThis
      Posted 19/06/2013 at 9:05 pm | Permalink |

      So how is Google going to achieve a good blanket coverage? When they are not geostationary and can be blown around by the winds?

    20. Pache
      Posted 20/06/2013 at 6:55 am | Permalink |

      I rather wonder if it’s not a question of testing it in a large scale physical environment that has decent technology infrastructure already.

      If I was wanting to iron out this sort of technology for deployment in Africa, then a trial run in Australia might have advantages.

    21. LetsBeOpenAboutThis
      Posted 20/06/2013 at 6:55 pm | Permalink |

      This plan by Google is really quite admirable, I wish them well !




    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:


  • Most Popular Content


  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

  • Enterprise IT, News - Apr 17, 2014 16:39 - 0 Comments

    NetSuite in whole of business TurboSmart deal

    More In Enterprise IT


    News, Telecommunications - Apr 17, 2014 11:01 - 92 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications


    Featured, Industry, News - Apr 17, 2014 9:28 - 0 Comments

    Campaign Monitor takes US$250m from US VC

    More In Industry


    Digital Rights, News - Apr 17, 2014 12:41 - 7 Comments

    Anti-piracy lobbyist enjoys cozy email chats with AGD Secretary

    More In Digital Rights