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News, Telecommunications - Written by Renai LeMay on Friday, October 5, 2012 13:48 - 7 Comments
Exetel launches 4G mobile plans
news Tier two national broadband provider Exetel has launched a range of 4G mobile broadband plans with monthly download quota ranging up to 20GB, based on Optus’ new 4G infrastructure located in Sydney, Melbourne, Perth and Newcastle.
The company will offer customers three plans, at $39.95, $59.95 and $79.95 monthly price points and with 10GB, 15GB and 20GB of data quota included. The company is planning to count both uploads and downloads towards the quota, and it is offering free activation (which normally costs $20) when customers pre-order the service before 15 October. The plans were first spotted by Computerworld.
The company will provide customers with a Huawei USB modem to access the services, which offers theoretical download speeds of up to 150Mbps. It also supports the DC-HSPA+ standard which customers can connect to on Optus’ network when outside 4G zones. Exetel will lock customers into a 12 month contract with break fees to connect to the service.
Exetel is only the latest retail telco to launch 4G mobile broadband services off the back of Optus’ 4G network. Rival iiNet also announced recently that it had signed a deal with Optus to start reselling access to the SingTel subsidiary’s 4G mobile broadband network, with services to start “in the coming months”.
Optus recently opened its new 4G network to consumers in Sydney, Perth and Newcastle, with Melbourne launching late last week. The company has some 600 4G towers located around Australia, and has also started selling 4G mobile broadband USB dongles and prepaid devices, along with a popular 4G version of Samsung’s Galaxy S III handset. The network allows theoretical speeds up to 60Mbps, but testing has shown in practice it usually delivers download speeds similar to ADSL2+ broadband, with very good latency.
Other Optus resellers have also reportedly confirmed they will shortly be launching 4G mobile services on the SingTel subsidiary’s new platform. Computerworld reported recently that Virgin Mobile, Amaysim and Boost Mobile were also planning to launch 4G mobile services on the back of the Optus network. Any launch of 4G services by Internode is also likely to be accompanied by a similar launch across the other brands owned by its parent iiNet – Netspace, Westnet, TransACT and so on.
Reselling 4G services through companies such as iiNet, Internode, Exetel, Boost, Amaysim and Virgin may allow Optus to rapidly ramp up the number of customers using its infrastructure. However, even with this number of resellers using its infrastructure, it may prove hard for Optus to catch up to Telstra in terms of pure customer numbers, with Telstra already known to have some 200,000 4G connections signed up and analyst firm Morgan Stanley reportedly believing the company will shortly announce it has half a million 4G subscribers already. It is believed that Telstra does not provide wholesale access to its 4G network, although it has started allowing wholesale access to its 3G network.
It is interesting to see retail ISPs such as Exetel launch 4G mobile broadband services on the back of Optus’ network, but I don’t really think they’re doing so in a very intelligent way so far. Why, for example, didn’t Exetel launch a bundled offer with ADSL2+ broadband and fixed-line telephony? This would seem to be a logical way to lock its customers into its services – if they change one aspect of their bundle, they would need to consider the whole lot etc. I don’t see a lot of people signing up to Exetel’s 4G plans unless it does launch this kind of bundle, even if they are on the cheap side. And so far this kind of limited thinking has also plagued other retail ISPs like iiNet.
Latest Delimiter 2.0 articles (subscriber content)
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
|The rapid replacement of respected NBN Co chief operating officer Ralph Steffens with a Telstra executive who appears less experienced with fibre rollouts but better politically connected represents a key signal that NBN Co’s senior executive hiring process has now become completely politicised and is no longer independent from the Federal Government.|
Enterprise IT, Featured, News - Dec 5, 2013 13:41 - 0 Comments
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Featured, News, Telecommunications - Dec 4, 2013 15:18 - 44 Comments
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Digital Rights, News - Dec 5, 2013 14:08 - 18 Comments
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