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News - Written by Renai LeMay on Tuesday, February 22, 2011 16:43 - 0 Comments
Which Australian mobile retailer has ‘gone Google’?
Google will this week announce that a major Australian mobile phone retail chain has adopted its Google Apps collaboration platform. But with several retailers denying they’re the one involved and the search giant refusing to disclose any further details about the identity of the company concerned, mystery surrounds its identity for now.
The company has invited journalists to an event at its Sydney headquarters this Thursday for a briefing on its Google Apps product line — which includes the Gmail and Google Docs software as a service offerings, as well as a string of associated products.
The Google Apps platform is currently seen as the major alternative to Microsoft’s Outlook/Exchange ecosystem, which dominates the Australian corporate landscape and has been soaking up local end users en-masse from the declining Novell Groupwise and Lotus Notes/Domino suites for some time.
A representative from Google’s local PR agencies said at the event, the company would be announce an Australian mobile phone retail chain had ‘gone Google’, and that the deployment had not previously been reported. “The retailer operates both company owned and franchise-like agency stores in 94 locations across Australia and employs over 300 staff via its nationwide network,” they said, noting the actual deployment had taken place about a year ago.
Calls to the major Australian mobile phone retail chains this week this week hit a brick wall, however.
Crazy John’s head of online Andrew Lane said his company wasn’t the retailer involved, and Vita Group chief executive chief executive David McMahon said his firm, which operates the Fone Zone brand, used a combination of Outlook on the PC and Entourage for the Apple Macintosh — as it also operates the extensive Next Byte Apple franchise.
A spokesperson for Virgin Mobile could not immediately confirm whether the company was the retailer concerned, while a spokesperson for Allphones could not immediately be reached.
One clue as to the retailer’s identity was the number of retail outlets concerned, with Google placing the figure at 94. Vodafone, Optus and Telstra all have a wider shopfront presence than that figure — and Telstra chief technology officer Hugh Bradlow has previously indicated his lack of enthusiasm for the platform.
Fone Zone operates some 152 stores in total, with the majority of those being self-branded or through the One Zero or Telstra brands, while Virgin Mobile’s site lists around 60, and Allphones in a media release in 2007 trumpeted the opening of its 150th store.
Google’s announcement will be the second event announcing a new Australian Google Apps customer in just a few months — in mid-November last year the company held a press conference in Sydney to disclose new customers Flight Centre and Ray White, with both citing a good cultural match between Google and their own relationships which has fuelled the relationship.
However, most of Google’s wins have been in sectors where workers are geographically dispersed — such as franchise-style networks, universities, or state education departments. The search giant has yet to gain a foothold in major government departments, or large Australian companies in sectors like financial services, where Microsoft retains a firm grip on its business.
Latest Delimiter 2.0 articles (subscriber content)
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
|The rapid replacement of respected NBN Co chief operating officer Ralph Steffens with a Telstra executive who appears less experienced with fibre rollouts but better politically connected represents a key signal that NBN Co’s senior executive hiring process has now become completely politicised and is no longer independent from the Federal Government.|
Enterprise IT, News - Dec 10, 2013 17:23 - 2 Comments
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News, Telecommunications - Dec 10, 2013 18:16 - 12 Comments
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Blog, Industry, Startups - Dec 10, 2013 10:19 - 0 Comments
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