news Telstra has said that a price comparison of some of its mobile and Internet plans that suggested consumers are paying a premium of up to 92% over other telcos’ products is “flawed”.
The analysis, made by consumer advocacy group Choice, is “flawed and takes into consideration just a handful of the many plans we provide and ignores the rest, especially the key plans we promote to customers”, Telstra executive director of fixed products and services, Stuart Bird, said in a post on its Exchange blog.
Bird further suggested that Choice had “missed” many of its most popular and comparable plans and “failed to consider things customers tell us are most important”.
Bird said these aspects included the “breadth, speeds and availability” of Telstra’s network, although he did not address the recent outages in its statement.
Additionally, the executive said the extras Telstra included were also popular with its customer base, such as “free and unlimited” access to Australia’s largest Wi-Fi network, and other freebies like sports season passes, home broadband and mobile security, a Telstra TV video streaming device, and Apple Music (on some plans).
Bird said that, in arriving at its claim of a 90% price premium on broadband (Editor’s note: Choice actually said 92%. See the full article here), Choice had “ignored” both Telstra’s promoted $75 a month 1000GB Belong broadband plan and its $99 a month 1000GB Best Bundle Ever plan in the price comparison.
The Telstra executive further protested that, when comparing bundles with a streaming video device included, Choice had “overlooked” its “most popular and extensively promoted option”, the $99 Best Bundle Ever plan.
That deal, Bird said, comes with 1000GB of data, free access to Australia’s largest Wi-Fi Network (Telstra AIR), a free and exclusive Telstra TV streaming video device, free Telstra Broadband Protect keeping families safe online and national, standard fixed line and standard Australian mobile calls all included.
“It’s a misleading back-of-the-envelope exercise from Choice and frankly we think consumers deserve better,” said Bird, adding that when you compare its most popular plans with like-for-like plans on the market, “it’s clear we offer good value and competitive prices”.
“We know value for money is really important for our customers. And we will continue to invest more than any other Australian telco to provide the best network experience, offer plans with generous allowances that meet the changing ways people use their service and include a number of valuable extras customers simply can’t get anywhere else.”
Image credit: Telstra