news Recognising that Australians’ sport and TV consumption habits are moving rapidly towards a more mobile, small-screen experience, Telstra has announced a number of free streaming options for its customers, as well as a new app.
From 23 August, Telstra will include a free three-month subscription to three streaming video providers – Netflix, Stan and Presto – on selected mobile plans.
Additionally, from the same date, all the company’s mobile plan customers will be able to stream audio from the Apple Music service without tapping into their data allowance and will receive a free six-month Apple Music subscription.
All live games on the AFL and NRL apps will continue to be unmetered for Telstra mobile customers for the rest of the 2016 football season.
Calling the additions “great value” for Telstra’s mobile customers, Michele Garra, Executive Director Media, said: “Australians have embraced streaming video services like Netflix in their lounge rooms and we are now seeing that appetite translate to phones and tablets outside the home.”
“As an example, network traffic surges during the morning and afternoon commute suggesting two new prime-time periods are emerging, as people discover how easy it to continue watching their favourite shows on the go,” she said.
According to the telco, new research reveals mobile video streaming is growing at more than 30% a year and on-demand TV, sports and music is changing when and where Australians choose to experience video and audio content.
For example, one in four (27%) participants stream music and video, with 11% doing so at work, 10% in the car and 15% on public transport. One in 10 also said they had missed work, walked into something or burned the dinner when streaming content, the firm said.
Telstra has also announced a new app aimed to make it easy to discover the sports and entertainment content included in Telstra mobile plans.
“We want our customers to have a simple way to redeem the offers available to them as part of their mobile plan,” said Garra. “We know our customers love exploring what’s new and trending.”
The Telstra TV+ app allows the firm’s customers to search for movies and TV shows across Stan, Presto and BigPond Movies, and also acts as a mobile remote for Telstra TV.
Garra added that, over the past 12 months, Telstra “has invested billions of dollars” to expand mobile capacity and 4G coverage to accommodate Australia’s accelerating shift to small-screen entertainment.
“Our focus on network quality has seen us boost data speeds for 4G customers by 20% over the course of the last 12 months, making Australia’s fastest mobile network even better for streaming live sports and entertainment,” she said.
Image credit: Netflix