NBN supports Coalition MPs as election campaign escalates

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news The NBN company has taken minor steps to support two Coalition MPs this week in promoting their work bringing broadband to their local areas, in moves that call into question the company’s independence in the pre-election period before the national poll expected to be held later this year.

The NBN company regularly issues discrete statements alerting local communities that it is deploying NBN infrastructure in certain areas. For example, over the past several months it has issued media releases about Rocherlea in Tasmania, Rockhampton in Queensland, Armidale in New South Wales, among other areas.

In previous media releases, the NBN company has usually quoted only its own executives when informing local communities about its activities.

However, in a media release yesterday, the NBN company included a quote from Nationals MP John Cobb in its media release announcing the official start of construction on nearly 18,000 premises in the area of Orange. Cobb is the Member for Calare, which includes a number of regional NSW centres, including Orange.

“This is terrific news for the region, with work in surrounding centres like Bathurst also expected to start later this year,” said Cobb in the NBN media release.

“Bridging the digital divide in Australia is vital for regional centres like Orange. You shouldn’t have to live in Sydney or Melbourne to compete on a local, national or global stage, the NBN allows people to do just that.”

The NBN company also included a quote from Lendlease, which is the NBN construction contractor in the area. “Lendlease is committed to creating local jobs whenever possible, and we recently held a recruitment roadshow at a local shopping centre in Orange,” the company said.

Cobb has announced that he will not personally contest the upcoming election, but the preselection contest for his seat of Calare has begun.

The NBN company also sent representatives to an event in Woy Woy yesterday at which Prime Minister Malcolm Turnbull and local Member for Robertson, Lucy Wicks, spruiked the success of the Coalition’s preferred Fibre to the Node rollout model in the region.

“There are representatives from the NBN Co here,” said Turnbull at one point, when asked by journalists about issues with the Coalition’s FTTN rollout in the region. Although the date of the Federal Election has not been set, local media interpreted the event as part of Wicks’ campaign to be re-elected.

There is also a personal connection between Wicks and the NBN company’s media team. Karina Keisler, executive general manager of corporate affairs at the NBN company, held senior roles at Telstra and its Sensis division from 1999 through June 2012. Wicks also worked in corporate affairs and communications at Telstra from 2004 through 2011 — much of the same period.

The situation mirrors similar efforts undertaken by the NBN company during the 2013 Federal Election campaign.

At the time, the NBN company held a series of launch events around Australia where it announced it had switched on fibre broadband to local areas. The events featured a great deal of pomp and ceremony, including giant buttons pushed to indicate the switching on of broadband connections in the area.

Media at these launch events frequently quoted Labor politicians, rather than NBN company executives, when discussing the local NBN rollouts.

The events were primarily attended by Labor MPs from the Government at the time, although the NBN company did also invite representatives from the Opposition to attend.

The NBN company is not technically part of the public service, being a Government Business Enterprise instead. However, the company is still required to hold to the Caretaker Conventions, the key public sector standard which guides the behaviour of the public service during an election period.

The Conventions stipulate that agencies should take a number of steps to avoid advantaging any one side of politics during an election period, such as distributing material which promotes the Government’s policies or using their resources to support any one side. Public servants are also directed to decline invitations to speak at events that may be interpreted as political.

“Officials should avoid publicly explaining or promoting policies during the caretaker period,” the Caretaker Conventions state.

opinion/analysis
I want to note a few things here.

Firstly, the next election has not yet been called, and we are not in the election period. So currently, the Caretaker Conventions do not apply, and the NBN company is completely free to spruik the policies of the Government of the day (which it is doing with wholehearted enthusiasm, in the case of some of its public spokespeople).

Secondly, I don’t think what the NBN company has done here, with Cobb and Wicks, really steps over the line of inappropriate behaviour.

It is unseemly for the NBN company to quote local MPs in its own media releases, but it’s not against public sector rules. And, of course, if the Prime Minister requests NBN assistance with a launch event in Woy Woy, the NBN company cannot precisely say “no” to such a request.

However, I would also note that these are examples where the NBN company is approaching the line of inappropriate behaviour.

Would the political opponents of Cobb and Wicks — candidates who are actively engaged in campaigning to win their seats — be angered and frustrated to see the NBN company’s resources used to support these incumbent Coalition MPs? Of course they would.

In this vein, I would caution the NBN company to be very careful with how it engages with politics and MPs during this pre-election period. We may yet see a change of Government in a few months … and it would be very inappropriate for the NBN company to be seen to be openly supporting one side. I, and others, will be watching carefully to see how the NBN company conducts itself.

As I highlighted above, the NBN company has form in this regard. The constant stream of NBN launch events held in 2013 and featuring Labor politicians were very much over the line in terms of inappropriate behaviour, as I wrote at the time. One hopes a more mature NBN company will not make the same mistake this time around.

As I wrote about the NBN company’s previous support for the Labor Party in 2013:

“… the company also needs to realise that is beholden to the Government of the day. And, if it is to have any respect as a government business enterprise in future, it needs to learn the lesson which countless departments, agencies and GBEs have learnt before it — it needs to stay completely independent from the political process during election periods. The alternative is that it it will be seen as having no independence at all.”

Image credit: Office of Lucy Wicks

21 COMMENTS

  1. Well that’s all pretty obvious isn’t it?
    The whole gbe is corrupted with political bias..

  2. I’m kinda torn on this one, for e.g. at the last election the alp were clearly trying to show the electorate what their policy had achieved.

    The same pretty much applies to the LNP here.

    Where it gets partisan is when LibTroll’s like KK act as propaganda arms of the LNP. I don’t ever recall the NBN co acting like it does now under the LNP.

    • Da. I’m firmly with Renai on this. NBNCo needs to be careful, as do the pollies, as there could well be an AEC investigation, which the Libs certainly don’t need, and may indeed cause NBN heads (the bit above the personal necks I mean!) some injury.

  3. The PR presentation at Orange was fraught with misleading comments, such as fttn giving 90mbps over 900meters and that only 150 premises would be connected to each node, whereas it’s likely an average, not a fixed figure. The fact is the nodes could well be loaded with up to 384 premises.

  4. Mike Quigley was lambasted for making an announcement prior to the last election regarding 1Gbps speeds (iirc)…

    He didn’t actually promote or quote a politician, he promoted NBNCo which was his job…

    But again he was criticised by the Coalition and their parrots here.

    Personally while I tend to agree with Renai that we aren’t technically in the election period, everyone is aware that the election is due this year.

    Being so, IMO, what Quigley did pales into insignificance, in comparison to the current NBN people using a politicians (Mr Cobb’s) actual spiel…

  5. Of course Labor never used the NBN as a political platform, where was the first mainland launch site?, who is the local member for the area?, which independent MP’s vote was crucial to Labor gaining power?

    http://www.businessspectator.com.au/news/2011/5/17/technology/nbn-launch-gillard-conroy-head-armidale

    I am sure there are many Labor electorates receiving FTTN but the local Labor MP would not want to make a big deal about it at launch, it’s not a Labor initiative so say nothing.

    • But they, but Labor, but, but, but…all to deflect from the complete fuck-up that is MTM…

      Gee how original.

      No…I’m sure opposition MP’s “will” want to make a big deal about FRAUDBAND and it’s complete fuck up, by reminding their constituents what they could have had and in my case, although I’m in a blue ribbon Liberal seat, what our electorate and many like us, would already have had… i.e. FttP

      You’re welcome

    • Shot yourself in the foot there didn’t you UnReality? So Labor promoting an independent member of parliament before their own candidates. Very politically astute. Also nicely highlighting the whole crux of “destroy the nbn”, it cost the LNP the 2010 election…and still oh so butthurt about it. What’s next on the LNP songsheet? How long before KK is tweeting the same. I bet she’s going to find it bloody hard in the caretaker period, more “chats” with Morrow about correct behaviour? Well she might as well make hay while the sun shines because the big bad broom will go sweeping through nbn if there’s a change of government.

      • Shot yourself in the foot there didn’t you UnReality?

        No, it highlighted the degree the NBN rollout is politicised from either side also I found the quote from Cobb on the NBN media release totally low key and innocuous, it’s the sort of statement that is NBN generic, it could have been made about the NBN in any area, Labor or Coalition or for any type of rollout FTTP, FTTN wireless or satellite.

        I agree with Renai though, the NBN needs to be careful of exclusively quoting Coalition MP’s in their media releases, but it might be hard getting a balance because Labor MP’s won’t like to be quoted saying positive things about the Coalition NBN for NBN media releases even if it is good for their electorate.

        The NBN Co might need to get smarter about how they do it, reading through media releases on similar subject matter under the Labor NBN Co it was always along the lines of ‘civic leaders of xxx praise the NBN ….’, ‘the Mayor of xxx welcomes the NBN to the area…’ etc, the State or Federal MP’s may have been there at the launch for the media photo shots and the tea and scones standing grinning next to Conroy, Gillard or Swan, but you avoid mentioning them by name in NBN Co media releases.

        • @ alain.

          You already (only a couple of days ago) told us that “Labor needs a SOLUTION, to take to the next election”…

          Obviously a FRAUDBAND solution to fix the monumental MTM/fraudband fuck up..

          Didn’t you?

          You’re welcome

  6. My condolences to these areas receiving FTTN, you’ll be stuck with it for a long time regardless of which party wins the next election.

    • The areas might not agree that they need your condolences, if Labor want to take the positive initiative here and get off the negative MtM bashing bandwagon there are heaps of opportunities.

      Labor could work out which area is next for a FTTN release and get in first with a ‘we will give you FTTP’ announcement, with their local Labor MP handing out sample packs of high fibre fruit bars,(hey I should be in marketing 😃), the dilemma is they might be ‘the party of fibre’ but they are not ready to tell you when you will get it.

      • Yes you told us, they need s a solution to the massive MTM problem, as the “adults’ have no solution, whatsoever….

        For once agree with you.

  7. ” I, and others, will be watching carefully to see how the NBN company conducts itself.”

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