SAP sets up public, financial services business units


news Enterprise software giant SAP has established a public services business unit in Australia, along with a financial services business unit covering both Australia and New Zealand.

The new units have been set up to help the company scale in the region, the firm said.

According to SAP, Ninety-two per cent of the Australian and New Zealand banks in the Forbes Global 2000 are SAP customers, while SAP’s Australian banking customers manage more than $3.1 trillion in assets.

SAP ANZ President and Managing Director John Ruthven said: “With our dedicated business units, each led by seasoned industry experts, we are better poised than ever to scale our capability to the unique requirements of financial services and public services organisations.”

The firm has also announced the heads of its new units, with Damien Bueno being promoted to Executive General Manager for the public services unit. Bueno will also join SAP’s Global Public Services leadership team.

With more than 15 years’ experience assisting federal government customers in the areas of public administration and citizen services, Bueno will represent the firm in fulfilling the requirements of state and local governments, said SAP.

Taking up the reins at the Australian and New Zealand financial services business unit as General Manager is Tony Armfield, who has 25 years’ experience in business, including leading sales teams serving financial services customers. Tony will also join the firm’s Global Financial Services and Insurance Leadership Team.

“Citizens now expect the same level of digital experience from government that they receive from the commercial brands they engage with,” said Bueno.

“All tiers of the Australian Government are looking for ways to innovate citizen-centric services,” he said. “Recognising the quality and innovative strength of the Australian public sector, we have also established the SAP Institute for Digital Government [SIDG] in Canberra, to further develop service delivery models that can be shared worldwide.”

The SIDG has been set up to accelerate innovation through the application of new digital technologies and public sector insights, according to its website. It aims to collaborate with thought leaders from partner organisations within the public, private and research sectors.

Image credit: SAP