How NBN spite has damaged the Turnbull brand:
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blog Those of you who’ve been following the launch of Delimiter’s sister site Delimiter 2.0 will know that it’s been several months now since we launched the site with a subscription model. We don’t have any ads on the site at all, nor are we collecting your details for an email marketing database, but we do charge users a monthly or yearly subscription to access articles. Well, since it’s been a while, we thought it might be a good time to give those who have yet to subscribe a taste of what they’re missing. This morning we disabled the paywall on one specific article, entitled: Conduct unbecoming: How NBN spite has damaged the Turnbull brand. A few sample paragraphs:

“… there is really no evidence that Turnbull has less support from the electorate in general than he had before taking on the role of Shadow Communications Minister. The Liberal MP is as popular as ever with the Australian public; even his opposition to the NBN has not dented the overall numbers.

However, it is also true that Australia’s technology community will never forget Turnbull’s years as Shadow Communications Minister. Despite all of Stephen Conroy’s accomplishments with respect to the NBN in his tenure leading the portfolio for Labor, when the Senator resigned last month from his post, all many Australians remembered about Conroy was his support for the unpopular Internet filter policy.

With Turnbull it will be the same: No matter what Turnbull does from here, whether he languishes in Opposition or wins power with the Coalition in the upcoming Federal Election, whether he eventually becomes Prime Minister or President or pauper, many Australians will never forget his days trying to tear down the NBN. It is now part of the Turnbull brand forever — and a very ignominious part indeed.”

For those who have yet to check Delimiter 2.0 out, we recommend you click through and read this article, to get a feel for the content we’re providing. So far we’ve published 19 articles on the site, about two per week, and we believe it’s starting to take shape. Subscriber numbers have been strong, with most preferring to choose our $89.95 yearly option so far, and we’re gradually getting a handle on how this whole paywall thing can work successfully, with quite a lot of tinkering along the way on both an editorial and technical front. So far, the launch of the site is exceeding our expectations :)

Image credit: Office of Malcolm Turnbull