news National broadband provider and iiNet subsidiary Internode has announced revised broadband plans, with reduced prices and data quotas aligned to its popular NBN plans. And parent iiNet has introduced Internode’s data blocks feature to its own plan structure.
Responding to customer demands, Internode has introduced a new intermediate level plan, with a 60 GB data quota for $10 a month more than its entry-level 30 GB plan. It has also reduced the cost of its 300GB data quota plan by $10 a month, and reintroduced a 600GB data quota plan. A 200GB plan that was available earlier is no longer offered, widening the gap between the 60GB quota plan and the 300GB quota plan. It has also raised its largest data quota plan from 1 terabyte or 1024 GB to 1200 GB without any increase in price. Revised plans show that the rates are competitive and offer a wider spread to meet the needs of customers.
Internode product manager Jim Kellett said the changes in the revised plan table provided better value for money to Internode’s customers. “Only customers on our existing 300GB plans will automatically migrate to the new plans,” he said, “thereby saving them $10 per month for the same data quota. Other customers can choose to move to a new plan if they want or stay on the current plan if they prefer.” The Internode website provides details of the revised plans.
In a related development, iiNet introduced a Data Packs program, which is aimed at those who want to add extra quota to their monthly total on an an ad-hoc basis. Data Packs are blocks of quota available for purchase for customers who may have hit their usage limit. By purchasing a Data Pack, the current usage so far for that billing period will be reduced by a set amount.
Data Packs come in a range between 5GB ($10) and 100GB ($80). Each Data Pack can be applied to either peak or off-peak periods and you can select which one you want when purchasing the data pack. They can be purchased and monitored in iiNet’s Toolbox customer option page, where customers can also view past Data Pack purchases. The Data Pack will not roll into the next billing period if not fully used. Customers using business and residential plans of iiNet, Westnet and Netspace services are eligible for Data Packs.
I like Internode’s plan changes. The company’s quota tiers make a lot of sense, and they’re fairly competitively priced in Australia’s broadband market (although obviously not to the same level that plans from cut-rate providers like TPG, Dodo and Exetel are). Furthermore, the quota tiers offer all levels of customers decent options, and the ‘Node has even given the most demanding customers 200GB of extra quota for free. You can’t complain about that.
It’s also interesting to see some Internode features already cross-pollinating into the iiNet world, just months after the acquisition took place. Data packs have been a feature that many customers have liked for a long time — they have allowed customers the flexibility to have a ‘big month’ in terms of downloads, without automatically having to migrate to a higher value plan, which may come with monthly quota they don’t need on a regular basis.
The fact that this Internode feature has come across so quickly to iiNet speaks volumes about the technical capability and speed of the two companies. I can’t imagine similar feature cross-pollination occurring so quickly in a company like Telstra, Optus or even Vodafone. Kudos to iiNode.
Internode’s new plans:
Opinion/analysis by Renai LeMay