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  • Blog, Consumer Tech, Gadgets - Written by on Thursday, June 19, 2014 13:00 - 2 Comments

    No Amazon Fire Phone for Australia yet

    fire phone

    blog You might have noticed that global online retailer Amazon launched a new phone overnight in the US. With a new feature called ‘Dynamic Perspective’ (which delivers 3D depth to some apps), a customised version of Android and solid integration with Amazon’s world-beating content ecosystem, this model is getting some plaudits from technology reviews. However, for Australians the phone itself may not be as interesting as Amazon may want it to be. That’s because there are no signs it’s coming to Australia yet. Engadget sums up the situation very well in the US, where availability options are already limited (we recommend you click here for the full article).

    “… the Fire phone starts at $199 with a contract and it’s an AT&T exclusive. Right out of the gate, Amazon’s looking at a limited market with that carrier lockdown. Sure, the Fire phone might be a tempting lure for customers that have already gone all-in on Amazon’s Prime ecosystem. But with so many impressive smartphones currently retailing for that same price, the Fire phone’s likely to go unnoticed by the iPhone crowd Amazon’s chasing after.”

    In Australia, where the phone is not yet scheduled to launch at all and where a number of existing smartphone models are already carving the local scene up, from Apple’s iPhones to Samsung’s Galaxy S5 model and the inexpensive but still capable Google Nexus 5, the situation is even worse for Amazon and it’s quite hard to see Australians caring at all. Most will just buy new iPhones when they launch later this year, or wait for new Samsung, HTC or Google options.

    This is a shame for Amazon, given how strongly Australians have gotten into bed with the company’s eBook ecosystem. Once again, as with previous hardware launched in the US, Amazon is missing the global boat, as it chases its home market. And once again Australians will feel jilted by the company they love to buy content from. But then, we’ve gotten used to that.

    Image credit: Amazon

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    1. quink
      Posted 19/06/2014 at 2:02 pm | Permalink |

      > This is a shame for Amazon, given how strongly Australians have gotten into bed with the company’s eBook ecosystem

      That is not what the Amazon Fire Phone is about. It’s a ‘ship me these things I’m pointing the phone at’ machine, and Amazon just doesn’t do physical deliveries here in Australia to anywhere near the extent required to make this companion device compelling enough.

      With Amazon Prime and its free delivery you’re talking about a whole different kettle of fish. This phone is as much fancy barcode scanner as it is Nexus 5.

    2. Mack
      Posted 20/06/2014 at 10:27 am | Permalink |


      An interesting perspective on this as well…

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