blog So you probably caught the news overnight that Google subsidiary Motorola has finally unveiled its new superphone, the Moto X, and you’re likely pretty excited about this. And why not? With specs similar to other top of the range Android models such as the Galaxy S4 and the HTC One, plus a bevy of other enhancements such as support for radical customisability of the unit’s materials, the Moto X is looking like a winner. However, as you’ll read in Motorola’s official press release, initially there are no plans to bring the device to Australia:
“Moto X will be available in the US, Canada and Latin America starting in late August/early September.”
Ausdroid has also queried the local branch of Motorola, but gotten a similar null answer from the company … “We’ll be sure to update you as soon as we have more to share”. Wonderful — how enlightening. Engadget offers a little more in terms of optimism. “Motorola hasn’t detailed global availability, but the device is expected to launch in several other countries soon, albeit without customization options and Texas assembly,” the blog reports. Well, it’s hardly surprising.
On the face of it, you’d have to say that by not launching in Australia initially, when Australians have already had access to awesome models from companies like HTC and Samsung (not to mention the iPhone), Motorola has left itself out of the loop here. However, there’s also a bigger picture with the Moto X. The radical customisation which Motorola is allowing with the phone (you can choose literally hundreds of colour combinations for the phone (as detailed in this video by the Verge) means that the Moto X has a level of hardware customisation which other models do not. Think something like the excellent Nexus 4, with close to stock Android, but customised in precisely the colours and even the materials which you personally desire. That’s something other models do not offer.
The problem is, this level of customisation is being driven by a Motorola manufacturing facility in Texas, so that the company can quickly ship devices to its customers (this is likely why the device’s availability will initially be limited to the Americas). In terms of Australia, this presents Motorola with a huge problem. If you order a Moto X in Australia with certain colours, how long will the phone take to arrive from Texas? Because, as sure as hell, the company will not be building a new assembly facility locally. We suspect Motorola may end up offering only limited colour customisation in Australia, probably along certain standard lines, meaning much of the model’s appeal will vanish to Australians, and maintaining the appeal of alternative options.
In any case, it looks like the Moto X will be an excellent model, and we’re sure it will come to Australia eventually in some fashion — formally through a telco or through a back channel retailer like Mobicity. We’re excited to get our hands on one to put it through its paces :)
Image credit: Motorola Mobility