blog Corporate social networking tool Yammer has received its share of hype over time, with much of it being spread in Australia by the digital arm of consulting group Deloitte. With major customers like NAB, Suncorp and WA Health, at times it has appeared as if Yammer was set for rocketing success locally.
However, according to a yarn by The Register this week (we recommend you click here for the full article), at least two trials of the technology in Australia have been recently abandoned, with a couple of local government organisations finding the hype unconvincing. El Reg quotes Andy Carnahan, Information Services Manager at Wingecarribee Shire Council:
“We looked at Yammer because our General Manager went to a presentation where a presenter from Deloittes said they use it and spruiked its capabilities … Usage was really sporadic. There would be a flurry when a new person would come in, but it did not gain traction or critical mass”
To be honest, this is along the lines of what I’ve been feeling about Yammer in Australia for a while. The company launched in 2008, and access to the site is free (until you need the more robust enterprise management tools); often the software-as-a-service tool gets its start informally in companies, where employees sign up for it without their IT departments knowing about it. Consequently, there are patches of Yammer use everywhere throughout corporate Australia.
However, the hype has gradually died down around the platform, and I don’t get a sense that it’s being used actively by many organisations throughout Australia. It does see sporadic use, as it falls into flavour with different units within large organisations, but it hasn’t ever seemed to have taken off like wildfire as other corporate IT trends such as virtualisation or IP telephony have.
I’d be curious to hear from people that do use Yammer in their organisations — how intensely is it used? What do you tend to use it for most?
Image credit: Yammer