• Great articles on other sites
  • RSS Great articles on other sites


  • Renai's other site: Sci-fi + fantasy book news and reviews
  • RSS Renai LeMay

  • News - Written by on Thursday, February 10, 2011 14:10 - 8 Comments

    400,000 iPhones: Telstra’s Apple lovefest

    With both Optus and VHA experiencing problems with their mobile networks over the past several years, at Telstra it may be a case of making smartphone hay while the sun shines — if numbers disclosed by the telco’s chief executive at its half-yearly results briefing session this morning are to be believed.

    Responding to a question from a journalist, Thodey said Telstra had sold some 400,000 Apple iPhones in the second half of 2010 — and registered some 70,000 iPads. “New iPhones was 400,000,” the CEO said. “And if you want to keep going, 290,000-something Android smartphones in the first half as well.

    For the past several years, Apple’s growth in the local market has stunned local telcos and analysts alike. From a standing start in 2008, the company in the three months to the end of September last year had shifted itself into a position of strength — winning more than a third (36.5 percent) of all smartphones shipped in the period.

    The launch of the iPhone 4 in mid-2010 helped the company consolidate its already rapidly growing stake. However, the Android platform is speedily catching up — as Thodey’s revelation that Telstra sold 290,000 of the next-generation Google-based smartphones in the second half of last year demonstrates. The telco grabbed pole position in the Android segment with its launch of the HTC Desire in April last year — a move which Telstra is expected to follow up next week with significant launches at the Mobile World Congress confab in Barcelona, Spain.

    In December, local analyst firm IDC published a research report noting that although Apple was still growing strongly, it was Google’s mobile operating system that was expanding its turf the fastest.

    In the first three months of 2010, just 2.1 percent of smartphones shipped in Australia were based on the Android platform. But over the succeeding three months to the end of June, the percentage of Android shipments had more than trebled, reaching 7.1 percent at the end of that period. Then in the three months to the end of September, Android’s share of the smartphone market exploded again — up to 21 percent.

    The news comes off the back of comments this morning in Telstra’s briefing pack associated with the results that smartphones were a big driver of growth for the company — in the six months to the end of last year, seven of its top ten-selling post-paid handsets were smartphones.

    Video credit: Marina Freri

    Print Friendly

    8 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Posted 10/02/2011 at 2:20 pm | Permalink |

      Well I’m not surprised, they do have the best data network, and smartphones and iPads are all about data.

      • Posted 10/02/2011 at 2:21 pm | Permalink |

        Truly; I think it likely that a lot of smartphone users have switched from Optus or VHA to Telstra over the past year or so — myself included.

    2. Dan Warne
      Posted 10/02/2011 at 2:55 pm | Permalink |

      “You know, there’s an old saying – stick to your knitting – and Apple is not a mobile phone manufacturer, that’s not their knitting.”

      “I think people overreacted to it — there was not a lot of tremendously new stuff if you think about it… It was maybe kind of cool on the touchscreen technology but touchscreen technology is another domain, so it’s only a matter of time before it went to the device.”

      “You can pretty much be assured that Nokia, Samsung, Sony Ericsson and ZTE and others will be coming out with devices that have similar functionality.”

      – Greg Winn, Chief Operating Officer of Telstra, Feb 2007

      Thank goodness they shipped Sol, Greg and the rest of their cronies home. Great to see David Thodey has injected such commonsense into the business and is now making good use of the amazing Next G network from a sales perspective.

    3. Bryn
      Posted 10/02/2011 at 5:08 pm | Permalink |

      I find the comparitive Android/Iphone numbers interesting- the hype everywhere is that Android “has already” overtaken the iPhone in shipping numbers, which doesn’t seem to be the case at Telstra. I wouldn’t be surprised to see that happen at some point but it is interesting to see that the Android/iPhone gap at Telstra is (currently) bigger then the worldwide trend.

      • Posted 10/02/2011 at 5:24 pm | Permalink |

        True, dat. But it’s not that wide; and I think it will be a different story in 12 months.

    4. Posted 11/02/2011 at 12:01 am | Permalink |

      I wonder what % are telstra iphone to telstra iphone sales.

      Them iphone types do love to upgrade.

      • Posted 11/02/2011 at 10:15 am | Permalink |

        I’d actually say a fair proportion would be non-smartphone to iPhone. Currently, a lot of iPhone and Android sales are to people who don’t have smartphones — that’s the biggest source of growth.

    5. Posted 10/05/2011 at 12:12 am | Permalink |

      Posts like this brithgen up my day. Thanks for taking the time.




  • Get our weekly newsletter

    All our stories, just one email a week.

    Email address:


    Follow us on social media






    Use your RSS reader to subscribe to our articles feed or to our comments feed.

  • Most Popular Content

  • Enterprise IT stories

    • Microsoft wants to win you back with Windows 10 windows-10

      The latest version of Microsoft’s Windows operating system will begin rolling out from Wednesday (July 29). And remarkably, Windows 10 will be offered as a free upgrade to those users who already have Windows 7 and 8.1 installed.

    • Qld Govt Depts have no disaster recovery plan brisvegas2

      Two sizable Queensland Government departments have no central disaster recovery plan, the state’s Auditor-General has found, despite the region’s ongoing struggles with extreme weather conditions that have previously knocked out telecommunications and data centre infrastructure.

    • ASD releases Windows 8 hardening guide windows-8-1

      The Australian Signals Directorate appears to have released a guide to hardening Microsoft’s Windows 8 operating system, three years after the software was released for use by corporate customers, and as Microsoft is slated to release its next upgrade, Windows 10.

    • ASG picks up $35m CIMIC IT services deal money

      Perth-headquartered IT services group ASG this week revealed it had picked up a deal worth at least $35 million over five years with CIMIC Group — the massive construction and contracting group previously known as Leighton Holdings.

    • Datacom completes mammoth Health ICT takeover UTP Cat5e Cable with patch panel

      New Zealand-headquartered IT services group Datacom this week announced it has successfully taken over the ICT infrastructure of the Federal Department of Health, in a long-awaited move which has seen the department remove large tranches of work from the hands of long-term outsourcer IBM.

  • Blog, Policy + Politics - Jul 30, 2015 12:27 - 0 Comments

    Bronny Copter is here to save us from Bishop’s Choppergate

    More In Policy + Politics


    Analysis, Enterprise IT - Jul 28, 2015 16:20 - 14 Comments

    Microsoft wants to win you back with Windows 10

    More In Enterprise IT


    Industry, News - Jul 28, 2015 12:37 - 0 Comments

    ICAC to investigate NSW TAFE ICT manager

    More In Industry


    Consumer Tech, News - Jul 29, 2015 17:14 - 6 Comments

    Telstra integrates Netflix, Stan, Presto into re-badged Roku box

    More In Consumer Tech