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News - Written by Renai LeMay on Thursday, December 9, 2010 13:53 - 7 Comments
Android triples Aussie market share in 3 months
Just 12 months ago, Apple’s burgeoning mobile phone business could do no wrong in Australia. Fresh from the local launch of the iPhone 3GS and with a market share ranking that was speedily catching up to the likes of Nokia and Research in Motion’s BlackBerry in the smartphone market, Apple was on track to conquer the world.
What a difference a year can make.
Yesterday, local analyst firm IDC published a research report noting that although Apple was still growing strongly, it was Google’s mobile operating system that was expanding its turf the fastest.
In the first three months of 2010, just 2.1 percent of smartphones shipped in Australia were based on the Android platform. But over the succeeding three months to the end of June, the percentage of Android shipments had more than trebled, reaching 7.1 percent at the end of that period. Then in the three months to the end of September, Android’s share of the smartphone market exploded again — up to 21 percent.
According to IDC, the vendor that has the most to lose in the smartphone space is Nokia, which the analyst firm said has been number one in the local market since 2002, when it nudged Palm — now broadly considered a minor party in the smartphone wars — of its throne. Nokia primarily uses the Symbian operating system on its devices, also it is planning to bring its new Meego platform to market shortly.
Over the three months to the end of September, IDC said, Apple for the first time overtook Nokia as the leader in Australia’s smartphone space, with more than a third (36.5 percent) of all smartphones shipped locally in that period being iPhones. Nokia had a 30.5 percent market share during the same period.
Android may be the next platform to knock Nokia down a notch — and next time it will be into third place.
A key factor in the growth of the Android platform is the number of handsets that have been launched by different vendors this year. Industry insiders commonly cite Telstra’s exclusive introduction of the HTC Desire in April as the critical factor which vaulted Android to the forefront of Australia’s consumers’ minds, but rivals vendors like Samsung, Sony Ericsson, Motorola, LG and soon — Huawei — have also launched high-end Android smartphones locally in the past 12 months.
But much of the Android market share is being taken up by Taiwanese innovator HTC. “HTC saw a strong increase in shipments in Q3, with market share soaring to 8.9 percent to take third place in the smartphone market, up from fifth place in Q2,” said Novosel.
Some of the Android vendors are now launching new versions of their existing high-end models — such as the HTC Desire HD, which recently went on sale through Vodafone. In comparison, Nokia has had relatively few high-profile launches, with one notable exception being its flagship N8.
“2011 will be a critical year in the Australian market,” wrote IDC telecommunications market analyst Mark Novosel in a statement. “Android will continue its strong upward trend, with Apple’s iOS leading the charge. Nokia must fast-track the development of its high-end Meego-powered smartphones, in order to regain market share and avoid being overtaken by Android.”
IDC also echoed comments earlier this week by Huawei on continual downward pricing pressure in the smartphone space. “The combination of a strong Australian dollar, intense competition amongst carriers and high demand for smartphones means 2011 will be a fierce battleground for smartphone vendors, with strong downward pressure on prices in order to win over consumers,” wrote Novosel.
And it’s not just in smartphones where the game is being changed. IDC noted that over 60 percent of new mobile phones in general were now smartphones. Nokia still owns 37.6 percent of the total market; but Apple is closing, with an overall market share now of 21.6.
Latest Delimiter 2.0 articles (subscriber content)
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
|The rapid replacement of respected NBN Co chief operating officer Ralph Steffens with a Telstra executive who appears less experienced with fibre rollouts but better politically connected represents a key signal that NBN Co’s senior executive hiring process has now become completely politicised and is no longer independent from the Federal Government.|
Enterprise IT, Featured, News - Dec 5, 2013 13:41 - 0 Comments
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Featured, News, Telecommunications - Dec 4, 2013 15:18 - 44 Comments
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Digital Rights, News - Dec 5, 2013 14:08 - 14 Comments
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