• Great articles on other sites
  • RSS Great articles on other sites

  • News - Written by on Thursday, December 9, 2010 13:53 - 7 Comments

    Android triples Aussie market share in 3 months

    Just 12 months ago, Apple’s burgeoning mobile phone business could do no wrong in Australia. Fresh from the local launch of the iPhone 3GS and with a market share ranking that was speedily catching up to the likes of Nokia and Research in Motion’s BlackBerry in the smartphone market, Apple was on track to conquer the world.

    What a difference a year can make.

    Yesterday, local analyst firm IDC published a research report noting that although Apple was still growing strongly, it was Google’s mobile operating system that was expanding its turf the fastest.

    In the first three months of 2010, just 2.1 percent of smartphones shipped in Australia were based on the Android platform. But over the succeeding three months to the end of June, the percentage of Android shipments had more than trebled, reaching 7.1 percent at the end of that period. Then in the three months to the end of September, Android’s share of the smartphone market exploded again — up to 21 percent.

    According to IDC, the vendor that has the most to lose in the smartphone space is Nokia, which the analyst firm said has been number one in the local market since 2002, when it nudged Palm — now broadly considered a minor party in the smartphone wars — of its throne. Nokia primarily uses the Symbian operating system on its devices, also it is planning to bring its new Meego platform to market shortly.

    Over the three months to the end of September, IDC said, Apple for the first time overtook Nokia as the leader in Australia’s smartphone space, with more than a third (36.5 percent) of all smartphones shipped locally in that period being iPhones. Nokia had a 30.5 percent market share during the same period.

    Android may be the next platform to knock Nokia down a notch — and next time it will be into third place.

    A key factor in the growth of the Android platform is the number of handsets that have been launched by different vendors this year. Industry insiders commonly cite Telstra’s exclusive introduction of the HTC Desire in April as the critical factor which vaulted Android to the forefront of Australia’s consumers’ minds, but rivals vendors like Samsung, Sony Ericsson, Motorola, LG and soon — Huawei — have also launched high-end Android smartphones locally in the past 12 months.

    But much of the Android market share is being taken up by Taiwanese innovator HTC. “HTC saw a strong increase in shipments in Q3, with market share soaring to 8.9 percent to take third place in the smartphone market, up from fifth place in Q2,” said Novosel.

    Some of the Android vendors are now launching new versions of their existing high-end models — such as the HTC Desire HD, which recently went on sale through Vodafone. In comparison, Nokia has had relatively few high-profile launches, with one notable exception being its flagship N8.

    “2011 will be a critical year in the Australian market,” wrote IDC telecommunications market analyst Mark Novosel in a statement. “Android will continue its strong upward trend, with Apple’s iOS leading the charge. Nokia must fast-track the development of its high-end Meego-powered smartphones, in order to regain market share and avoid being overtaken by Android.”

    IDC also echoed comments earlier this week by Huawei on continual downward pricing pressure in the smartphone space. “The combination of a strong Australian dollar, intense competition amongst carriers and high demand for smartphones means 2011 will be a fierce battleground for smartphone vendors, with strong downward pressure on prices in order to win over consumers,” wrote Novosel.

    And it’s not just in smartphones where the game is being changed. IDC noted that over 60 percent of new mobile phones in general were now smartphones. Nokia still owns 37.6 percent of the total market; but Apple is closing, with an overall market share now of 21.6.

    Image credit: Lynn Wallenstein, Creative Commons

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

    1. Adam
      Posted 09/12/2010 at 2:27 pm | Permalink | Reply

      If number of shipments is the measure, the report probably doesn’t take into account Android phones imported into Australia through online channels (especially considering the strength of the dollar). I think in the initial phases of Android uptake in Australia this importation was not a negligible number, considering the exclusivity agreements vendors have in place. However, from a global perspective for Android that’s a net-net : no gain-no loss situation.

      • Posted 09/12/2010 at 2:55 pm | Permalink | Reply

        Hmm. To be honest, I’m not sure there is a statistically significant proportion of people doing this. Sure, people will do it; but most people buy new phones on plans etc.

    2. Nolram
      Posted 09/12/2010 at 3:09 pm | Permalink | Reply

      I don’t know what the hell is wrong with Nokia – as a teenager I was completely brand loyal to their phones and their (older) Symbian operating system, but it seems like the company is stuck in the past. The Nokia ‘app market’ is not even worth mentioning when compared to the Apple and Andoid markets, their phones just seem ‘old’ these days, and I’ve gone completely off them.

      I know it’s easier said that done given how much they would have invested in their new OS, but I think it’s time they cut their losses and jumped onto the Android platform (at least for their smartphone line). A smartphone without a bit market of apps may as well be a regular mobile phone.

      • Posted 09/12/2010 at 3:25 pm | Permalink | Reply

        Truly. The smartphone market can support two, maybe three operating systems at best … and with BlackBerry and Windows Phone 7 to compete with, Symbian and even Meego don’t have a snowflakes’ chance in hell.

        Nokia has always had amazing build quality; their best bet now is to start competing with HTC and bring some high-end Android handsets to market; high margin, sell a stack. They’d survive until the next round. As it stands, they are on track to become the next Palm.

        • J.Stephen
          Posted 10/12/2010 at 12:32 am | Permalink | Reply

          You can forget about Windows Phone 7. It is a flop.
          BlackBerry might -just might- make it in North America. No chance outside.

          If U.S. operators want it, Nokia could make some Android models for them.
          But to jump totally to Android bandwagon? Suicide. LG is going to be the first Android’s victim.

          Just wait and see.

    3. J.Stephen
      Posted 10/12/2010 at 12:26 am | Permalink | Reply

      No way Android would be a good bet for Nokia. It would make them just another hardware manufacturer for Google. How would they survive that with the Chinese?

      I believe Nokia is on the right track. Hardware is competitive as always and new Symbian is far better than old – and it is under constant evolution. Meego coming in 2011 for prime segment. Looks good to me.

    4. Pete
      Posted 10/12/2010 at 8:32 am | Permalink | Reply

      ‘(Noikia’s) new Meego’ ->’Linux Foundation Meego, as derived from Nokia Maemo and Intel Moblin’

    Leave a Comment


  • Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

    Follow us on social media

    Use your RSS reader to subscribe to our articles feed or to our comments feed.

  • Most Popular Content

  • Enterprise IT stories

    • Super funds close to dumping $250m IT revamp facepalm2

      If you have even a skin deep awareness of the structure of Australia’s superannuation industry, you’ll be aware that much of the underlying infrastructure used by many of the nation’s major funds is provided by a centralised group, Superpartners. One of the group’s main projects in recent years has been to dramatically update and modernise its IT platform — its version of a core banking platform overhaul. Unfortunately, the $250 million project has not precisely been going well.

    • Qld’s Grant joins analyst firm IBRS peter-grant

      This week it emerged that Peter Grant, the two-time former Queensland Whole of Government CIO (pictured), has joined well-regarded analyst firm Intelligent Business Research Services (IBRS). We’ve long had a high regard for IBRS, and so it’s fantastic to see such an experienced executive join its ranks.

    • Westpac dumps desk phones for Samsung Android mobiles samsung-galaxy-ace-3

      The era of troublesome desk phones tied to physical locations is gradually coming to an end in many workplaces, with mobile phones becoming increasingly popular as organisations’ main method of voice telecommunications. But some groups are more advanced than others when it comes to adoption of the trend. One of those is Westpac.

    • Ministers’ cloud approval lasted just a year reverse

      Remember how twelve months ago, the Federal Government released a new cloud computing security and privacy directive which required departments and agencies to explicitly acquire the approval of the Attorney-General and the relevant portfolio minister before government data containing private information could be stored in offshore facilities? Remember how the policy was strongly criticised by Microsoft, Government CIOs and Delimiter? Well, it looks like the policy is about to be reversed.

    • WA Govt can’t fund school IT upgrades oops key

      In news from The Department of Disturbing Facts, iTNews revealed late last week that Western Australia’s Department of Education has run out of money halfway through the deployment of new fundamental IT infrastructure to the state’s schools.

    • Turnbull outlines Govt ICT vision turnbull-5

      Communications Minister Malcolm Turnbull has published an extensive article arguing that the Federal Government needed to do a better job of connecting with Australians via digital channels and that public sector IT projects needn’t cost the huge amounts that some have in the past.

    • NZ Govt pushes hard into cloud zealand

      New Zealand’s national Government announced a whole of government contract this morning for what it terms ‘Office Productivity as a Service’ services. This includes email and calendaring services, as well as file-sharing, mobility, instant messaging and collaboration services. The contract complements two existing contracts — Desktop as a Service and Enterprise Content Management as a Service.

    • CommBank reveals Harte’s replacement whiteing

      The Commonwealth Bank of Australia has promoted an internal executive who joined the bank in September after a lengthy career at petroleum giant VP and IT services group Accenture to replace its outgoing chief information officer Michael Harte, who announced in early May that he would leave the bank.

    • Jeff Smith quits Suncorp for IBM jeffsmith4

      Second-tier Australian bank and financial services group Suncorp today announced that its long-serving top technology executive Jeff Smith would leave to take up a senior role with IBM in the United States, in an announcement which marks the end of an era for the nation’s banking IT sector.

    • Small business missing the mobile, social, cloud revolution iphone-stock

      Most companies that live and breathe the online revolution are not tech startups, but smart smaller firms that use online tools to run their core business better: to cut costs, reach customers and suppliers, innovate and get more control. Many others, however, are falling behind, according to a new Grattan Institute discussion paper.

  • Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments

    Super funds close to dumping $250m IT revamp

    More In Enterprise IT

    Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments

    What should the ACCC’s role be in guiding infrastructure spending?

    More In Telecommunications

    Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments

    ‘Google Schmoogle’ – how Yellow Pages got it so wrong

    More In Industry

    Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments

    Will Netflix launch in Australia, or not?

    More In Digital Rights