• Great articles on other sites
  • RSS Great articles on other sites

  • News - Written by on Sunday, July 25, 2010 20:39 - 16 Comments

    BigPond massively cuts broadband plan costs

    Telstra’s BigPond internet service provider arm has dramatically cut prices on a range of its broadband plans, including a massive chop on its 200GB Elite plan which will see monthly prices drop from $179.95 to $89.95.

    The company will also chop the monthly price of its 50GB Elite plan from $109.95 to $69.95 and its 2GB Elite plan from $49.95 down to $39.95. Its 2GB Turbo plan will also be chopped in price from $39.95 to $29.95. BigPond has also reduced the number of its broadband plans from 12 to four to simplify its offerings, and none of its plans feature additional usage fees.

    BigPond uses the ‘Elite’ label to refer to either ADSL broadband at speeds of up to 20Mbps or HFC cable at speeds of up to 30Mbps – although in some areas it does also offer speeds of up to 100Mbps through an update on the cable network. It uses ‘Turbo’ to refer to ADSL broadband at speeds of up to 1500kbps and cable up to 8Mbps.

    BigPond will also offer customers up to $20 off their monthly broadband access when they combine a new 24 month broadband plan with a Telstra ‘full service’ fixed line phone and an extra BigPond wireless broadband, Telstra post-paid mobile plan, or 24 month Foxtel TV subscription.

    In a statement revealing the new plans, Telstra’s executive director of its consumer division, Rebekah O’Flaherty, said Telstra had conducted research showing internet access was one of three things – the other two were food and heating – that Australians would least like to spend a day without.

    “Telstra’s research reveals more than half (51.2 percent) of all households now feature four or more types of internet enabled devices,” O’Flaherty said. “With information, entertainment and news being enjoyed across multiple devices in the house, it’s not surprising that consumer demand for speed, simplicity and value from their broadband is growing.
    “Telstra realises customers’ needs are changing, which is why our new BigPond broadband plans deliver greater data allowances at lower prices, allowing household members to do more on the internet for less.”

    Image credit: Screenshot of BigPond media release

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

    1. Posted 25/07/2010 at 8:42 pm | Permalink | Reply

      If they drop the 200Gb one another $10 – $15 and I’d seriously consider switching given that Telstra is the only way I can get ADSL2 at my place.

    2. Posted 25/07/2010 at 8:43 pm | Permalink | Reply

      I realise of course that you’re mainly just picking up the Telstra release, Renai, but would it hurt to question as to whether they’ll fairly pass these price drops along in kind to their wholesale ADSL2+ customers?

      No, they won’t. Of course they won’t. And that’s disgusting.

      • Posted 26/07/2010 at 9:22 am | Permalink | Reply

        I’m speaking to the ISPs about this today — will let you know what I come up with.

    3. Tezz
      Posted 25/07/2010 at 9:04 pm | Permalink | Reply

      As someone living out of metro on 1.5Mb ADSL resale that 200GB ADSL2+ plan looks really tempting

    4. Me
      Posted 26/07/2010 at 9:00 am | Permalink | Reply

      Hi Renai,
      Can you do some of your investigative digging into when they will drop the wholesale rates?

    5. Posted 26/07/2010 at 9:53 am | Permalink | Reply

      The Cap is only down, or is it uploads and downloads?

      Compared to what I am paying at iinet for ADSL2+, it looks very nice.

      Hopefully iinet and internode will match this.

    6. Posted 26/07/2010 at 12:22 pm | Permalink | Reply

      Aparently Simon Hackett has posted on whirlpool and is taking the ACCC rode:


      If Telstra is charging high wholesale and low retail, expect the ACCC to go medievel in 3,2,1

    7. Zane
      Posted 26/07/2010 at 3:20 pm | Permalink | Reply

      Do existing users get a free upgrade? for instance if you had the old 12gb Elite plan do you get a free bump to say the 50gb or do you have to do that manual and be charged with an upgrade fee? (wishful thinking I know but it can’t hurt to ask). I can’t believe Telstra are actually listening to complaints about pricing. Will pigs start flying?

      • Posted 26/07/2010 at 3:23 pm | Permalink | Reply

        Yes. Telstra appear to be listening to complaints about their pricing. It wasn’t all that long ago they revamped their NextG mobile plans to more closely resemble something that you’d almost consider buying. It’s good to see.

    8. Angus
      Posted 26/07/2010 at 4:15 pm | Permalink | Reply

      I’ve been with iiNet for close to 8 years now and am on their top plan “Naked Home 6 85GB + 85GB ADSL2+ speeds at $119.95″ and constantly hitting the cap. Does Telstra do naked DSL ? ie no line rental? Seriously considering switching for first time in 8 years. With this and their new mobile plans – Telstra is becoming a serious option again.

    9. Posted 26/07/2010 at 5:21 pm | Permalink | Reply

      The corporate speak is amusing. “Telstra realises customers’ needs are changing, which is why our new BigPond broadband plans deliver greater data allowances at lower prices.” Since when has customers’ needs for more service at lower price NOT been on the table? Sometimes I wish Telstra would just be honest and say that prices are dropping through the industry, and so are theirs. There’s no loss of face in saying that, and it’s closer to the truth.

    10. Asmodai
      Posted 26/07/2010 at 8:54 pm | Permalink | Reply

      Does it really matter how they say it Stil? If a person isn’t already a dyed in the wool Telstra supporter they would view any statement with extreme cynicism anyway… ; )

      As for the price drops, good for them. As other posters, I’m seriously considering jumping ship from my Internode plan (ADSL1+, 40 gig, 89 bucks, no Internode or any other DSLAM for me) for this. The price/quota is just too damn good not to at least mull over.

      And in regards to fairness, I’d like to see the ACCC start to assess this whole thing from the standpoint of Telstra retail vs competitor retail over their own DSLAMs (after all, resold competitor services are typically 10-30% more expensive for customers often getting the exact same product/speed/quota).

      I understand competitors aren’t able (or don’t want to) roll out competitive DSLAMs everywhere, but I hardly think that’s the best reason why ~50% of the broadband using population shouldn’t be able to access better pricing now that it’s finally on offer… If the competitors do not have to place their infrastructure everywhere now that they have significant offerings in the richest plums, why should Telstra be bound to compete against it’s own wholesale service in the more sparse areas?

    11. Posted 27/07/2010 at 10:18 am | Permalink | Reply

      just shows, how over priced there plans always were in the past that they can make cuts like these.

      • Posted 11/04/2011 at 7:26 pm | Permalink | Reply

        Ben stated
        Just shows, how over priced there plans always were in the past that they can make cuts like these.

        Ben I could not agree more, just look at their top wireless plan, 12GB advertised $89.95 after a discount of $20 with another two Telstra products (actual real price $109.95), I like many customers could not get a port for a fixed ADSL broadband, and was dished out second best wireless! and out of interest just look at the obscene price and data value , an ADSL plan from Telstra giving 200gb for $69 . how can a young family with school children manage on a wireless,12GB top plan?

    12. Paul
      Posted 27/07/2010 at 8:46 pm | Permalink | Reply

      The privatisation of Telstra was sold to as as being about competition, efficiency and all those other buzzwords from the 90s. Its taken them THIS long to work out just how uncompetitive they were? I’m afraid this attempt at playing catchup does little for my confidence as either a potential return customer or a shareholder.

    Leave a Comment


  • Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

    Follow us on social media

    Use your RSS reader to subscribe to our articles feed or to our comments feed.

  • Most Popular Content

  • Enterprise IT stories

    • Super funds close to dumping $250m IT revamp facepalm2

      If you have even a skin deep awareness of the structure of Australia’s superannuation industry, you’ll be aware that much of the underlying infrastructure used by many of the nation’s major funds is provided by a centralised group, Superpartners. One of the group’s main projects in recent years has been to dramatically update and modernise its IT platform — its version of a core banking platform overhaul. Unfortunately, the $250 million project has not precisely been going well.

    • Qld’s Grant joins analyst firm IBRS peter-grant

      This week it emerged that Peter Grant, the two-time former Queensland Whole of Government CIO (pictured), has joined well-regarded analyst firm Intelligent Business Research Services (IBRS). We’ve long had a high regard for IBRS, and so it’s fantastic to see such an experienced executive join its ranks.

    • Westpac dumps desk phones for Samsung Android mobiles samsung-galaxy-ace-3

      The era of troublesome desk phones tied to physical locations is gradually coming to an end in many workplaces, with mobile phones becoming increasingly popular as organisations’ main method of voice telecommunications. But some groups are more advanced than others when it comes to adoption of the trend. One of those is Westpac.

    • Ministers’ cloud approval lasted just a year reverse

      Remember how twelve months ago, the Federal Government released a new cloud computing security and privacy directive which required departments and agencies to explicitly acquire the approval of the Attorney-General and the relevant portfolio minister before government data containing private information could be stored in offshore facilities? Remember how the policy was strongly criticised by Microsoft, Government CIOs and Delimiter? Well, it looks like the policy is about to be reversed.

    • WA Govt can’t fund school IT upgrades oops key

      In news from The Department of Disturbing Facts, iTNews revealed late last week that Western Australia’s Department of Education has run out of money halfway through the deployment of new fundamental IT infrastructure to the state’s schools.

    • Turnbull outlines Govt ICT vision turnbull-5

      Communications Minister Malcolm Turnbull has published an extensive article arguing that the Federal Government needed to do a better job of connecting with Australians via digital channels and that public sector IT projects needn’t cost the huge amounts that some have in the past.

    • NZ Govt pushes hard into cloud zealand

      New Zealand’s national Government announced a whole of government contract this morning for what it terms ‘Office Productivity as a Service’ services. This includes email and calendaring services, as well as file-sharing, mobility, instant messaging and collaboration services. The contract complements two existing contracts — Desktop as a Service and Enterprise Content Management as a Service.

    • CommBank reveals Harte’s replacement whiteing

      The Commonwealth Bank of Australia has promoted an internal executive who joined the bank in September after a lengthy career at petroleum giant VP and IT services group Accenture to replace its outgoing chief information officer Michael Harte, who announced in early May that he would leave the bank.

    • Jeff Smith quits Suncorp for IBM jeffsmith4

      Second-tier Australian bank and financial services group Suncorp today announced that its long-serving top technology executive Jeff Smith would leave to take up a senior role with IBM in the United States, in an announcement which marks the end of an era for the nation’s banking IT sector.

    • Small business missing the mobile, social, cloud revolution iphone-stock

      Most companies that live and breathe the online revolution are not tech startups, but smart smaller firms that use online tools to run their core business better: to cut costs, reach customers and suppliers, innovate and get more control. Many others, however, are falling behind, according to a new Grattan Institute discussion paper.

  • Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments

    Super funds close to dumping $250m IT revamp

    More In Enterprise IT

    Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments

    What should the ACCC’s role be in guiding infrastructure spending?

    More In Telecommunications

    Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments

    ‘Google Schmoogle’ – how Yellow Pages got it so wrong

    More In Industry

    Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments

    Will Netflix launch in Australia, or not?

    More In Digital Rights