Capgemini launches Backelite digital service in Australia


news Capgemini, the international consulting, IT and outsourcing services group, has announced the Australian launch of Backelite, its digital service design consultancy.

The group said Backelite aims to design “solutions for humans” and that the launch will expand Capgemini’s local capabilities in” experience strategy, digital design, prototyping and development”.

The consultancy emphasises human interaction design in its work and considers end-user expectations throughout the process “to solve complex business requirements”, Capgemini said.

Backelite is already well positioned in the European market, and delivers services around the world, with notable clients globally including Air France, Luxair and Ibis.

“The launch of Backelite in the region is a natural extension of our capabilities, leveraging on Capgemini’s global footprint, ability to deliver at scale and our deep industry expertise locally to address the growing demand for our digital design and innovation services,” said Nicolas Aidoud, CEO of Capgemini Australia and New Zealand.

“With Backelite, we will bring speed to value and innovation to our clients through creativity and technology to build unforgettable digital services
,” he added.

In Australia, Backelite will operate in collaboration with Capgemini’s consulting arm, aiming to deliver “groundbreaking solutions” across websites, tablets, mobiles and wearables.

Susan Beeston, Vice President for Digital Services at Capgemini Australia and New Zealand will lead Backelite Australia, taking a focus on rapidly expanding the service.

“Backelite is integral to our ambition to accelerate digital and will enhance our current capabilities at Capgemini,” she said.

“The digital ecosystem is evolving at such a fast pace so it is important to offer our clients a compelling full service solution that can design, create and optimise digital services around our customers’ needs,” concluded Beeston.

Image credit: Claudio Lobos, Creative Commons


  1. Typo in title,
    “Capgemini launches Bakelite digital service in Australia”

    Bakelite, could be part of a Liberal technology platform though. The first synthetic plastic, developed in 1907, used for the rotary phones in the 60’s, a well made match.

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