news Optus Business is now providing Wi-Fi services for Australian property group Mirvac at two of the firm’s flagship shopping centres.
The guest Wi-Fi services have been rolled out at Broadway Shopping Centre in Sydney and Orion Springfield Central in Brisbane.
John Paitaridis, Managing Director at Optus Business, said Mirvac adding connectivity within its centres was an opportunity to enhance the customer experience for shoppers.
“With in-centre retail shopping experience continually evolving, especially with the use of smartphones, Optus Business understands the importance of delivering Wi-Fi connectivity to retail consumers to improve their overall shopping experience,” Paitaridis said.
“We know that digital connectivity in shopping centres is important to customers because it enables them to remain connected when they are shopping, but it also supports personalised content and promotional experiences for shoppers directly,” he added.
According to Optus, Wi-Fi connectivity has resulted in “significant benefits” for shopping centre managers.
“Our clients are looking to harness foot traffic within their shopping centres and digital connectivity to create competitive advantage. Guest Wi-Fi provides a tangible return on investment because shoppers are staying in centres longer and taking advantage of personalised offers and discounts,” explained Paitaridis.
The implementation of the technology and insights data analytics was supported by software technology specialist Skyfii, Optus said.
Mirvac operates a range of shopping malls in Sydney, Brisbane, Melbourne and the ACT, and is listed on the Australian Securities Exchange (ASX).
Established in 1972, the group specialises in integrated real estate, and has activities in both investment and development.