STM Bags dumps MYOB and SugarCRM for NetSuite


news STM Bags, an international designer and distributor of laptop bags, tablet and phone cases, has deployed NetSuite OneWorld to manage its business operations as the company continues to expand worldwide.

According to a statement issued by NetSuite, STM Bags has replaced instances of MYOB and SugarCRM at each of its business entities with a single instance of NetSuite OneWorld to manage aspects of the business such as financial consolidation, customer relationship management, demand and supply planning, inventory management, order management, document management, warehouse management and invoicing and payroll.

NetSuite OneWorld also provides the firm with multi-country tax compliance and multi-currency support.

The business is run as two separate entities for taxation and reporting purposes, with one headquartered in California and responsible for the US, Canada, Central and South America, and a Sydney office that is responsible for all other regions, including the UK and India.

As STM Bags continued to rapidly expand into new markets and product lines, its MYOB and SugarCRM solutions were “ill-equipped” to support its growing needs, according to NetSuite.

The management team also did not have sufficient visibility across its global operations, with each headquarters operating separate instances of its legacy software.

After investigating a variety of solutions, including SAP, Xero, Saasu and Cin7, STM Bags concluded that NetSuite OneWorld was the “only solution on the market that could accommodate all of its global and cross-entity requirements”, as well as providing “anywhere and anytime” access for its employees.

With NetSuite OneWorld, STM Bags now has a unified view into its global business and has acquired the “flexibility, scalability and agility” it needs to continue to expand its global footprint, particularly throughout Asia.

“We believe that NetSuite is the only system on the market that has the capability to run all of our mission-critical business operations from one single software solution,” said Ethan Nyholm, owner and CEO of STM Bags. “We have gained much-needed visibility into our entire business globally, which has transformed our ability to make timely and informed business decisions.”

According to Mark Troselj, Vice President and General Manager for ANZ at NetSuite, moving to the cloud is the “obvious step” for fast-growing international businesses like STM Bags that need to access global business, financial and customer data in real-time from “anywhere and any device in the world”.

“The transformative efficiencies of managing business-critical processes on one single cloud-based platform are significant and can give an enterprise the ability to rapidly expand, innovate and remain competitive in today’s evolving global economy,” he said.

Image credit: STM Bags