The sharp end of copyright policy: Village Roadshow will sue Internet pirates, block websites


news Film distributor Village Roadshow has officially confirmed it will take legal action to both sue alleged Internet pirates and block websites which host pirated material, in moves which signal the start of the implementation phase for the Government’s controversial policies on Internet copyright infringement.

There are two main legislative and policy areas which the Federal Government — led by Attorney-General George Brandis and Communications Minister Malcolm Turnbull — has pushed heavily on over the past year.

The first — giving copyright owners the legal power to block websites providing access to copyrighted material — was the subject of a bill introduced into Parliament in late March. The Copyright Amendment (Online Infringement) Bill 2015 was rapidly passed with bipartisan support in late June, despite opposition from the Greens and some crossbench MPs, as well as concern from within Labor’s own ranks.

The second takes the form of an industry self-regulatory policy which industry group the Communications Alliance has developed in partnership with copright ownership groups. This code will see the telecommunications industry implement a system where alleged Internet pirates will be progressively warned about their online habits, with their details eventually being handed over to those whose copyright they are allegedly infringing.

The code has been filed with the Australian Communications and Media Authority for registration, but has not yet been ratified, due to different views between the parties regarding costs. The Communications Alliance developed the code in response to a demand by Ministers Turnbull and Brandis.

Over the past week, Village Roadshow — a key film distributor in Australia — has confirmed in several forums that it will use both new policies to pursue legal action through the courts.

“Are you prepared to sue people for piracy,” SBS show The Feed asked Village Roadshow chief executive Graham Burke in an episode published on Tuesday this week (we recommend you click here for the full article). “Yes, it’s wrong. [They have] been warned, notices issued, that they have been doing the wrong thing. Yes we will sue people … the criteria will be a person who is pirating movies.” has published a second interview with Burke (we recommend you click through for the full article here). “We are absolutely in the process of implementing action to block illegal sites,” Burke reportedly told The Australian newspaper. “We are going through the legal preparation at this stage and will be ready in October to go to the courts and ask them to block sites.”

The news makes Village Roadshow the second major organisation to confirm it will seek to block websites under the new legislation.

Earlier this month, Foxtel confirmed it would take to the courts to use the new leg islation to have websites allegedly infringing copyright blocked, with analysis of the company’s public statements on the issue indicating that popular file-sharing site The Pirate Bay is likely to be one of the pay television giant’s first targets.

It is not yet clear how Australian courts will handle either new policy.

The site blocking legislation has not yet been tested in court, while in a judgement several weeks ago related to the preliminary discovery process which rights holders hope to use to retrieve the details of an ISPs’ customers, a Federal Court judge ruled that alleged Internet pirates could not be sued for punitive damages and placed a number of conditions around the use of the process.

We are now entering a new phase in Australia’s Internet piracy debate: The place where the metal of policy hits the road of real life.

The Federal Government, largely with the support of the Opposition, has successfully been able to push several major policies through the Parliament and through industry in order to curtail Internet piracy.

In the next several months we should see how these policies wil play out in the courts. How will judges view them? Over the past several years, Australia’s justices have delivered several major defeats to the copyright industry. It will be interesting to see if that trend continues with these new policies in the wild. And how will consumers react to having some of their favourite websites blocked and receiving warning notices via email about their pirating behaviour?

It will also be interesting to see whether the new policies will have any actual impact on Internet piracy levels in Australia over the medium term. This will be difficult to judge due to the simultaneous entry to the Australian market of a number of Internet streaming services, not the least of which is Netflix. However, some effort should also be made to measure it.

My personal view is that the policies will have little real impact on Internet piracy levels. The site-blocking power will probably be relatively difficult to enforce on a technical basis, and I also suspect Australian web pirates are already doing quite a lot to cloak their illicit downloading practices. Then too, the advent of new streaming services in Australia has made much Internet piracy unnecessary.

It will be fascinating to see how this plays out.


  1. Not sure why you think it’s fascinating and not stupid frankly. Policies that failed elsewhere are being recycled here and being applied ‘harder’.
    Because they totally believe (with zero evidence) that it wasn’t the ideas were bad but rather because they weren’t applied with enough zealotry.

    It’s ideology over logic yet again.

  2. “It will be fascinating to see how this plays out.”
    I agree, I wonder how they’ll handle;
    1-It not working.
    2-Maybe people picketing their cinemas.
    3-Labor in Govt, with a Greens balance of power?? that’d be interesting on a whole slew of fronts…

    @Stephen It is stupid, no one with any knowledge could argue with that.
    It’s the other stuff that’ll be interesting..
    “But your honour I didn’t know I had a password on my wireless internet thingy”

  3. I predict that statistics will show that the policy is effective and piracy rates will drop, simply because it will force pirates off Australian IP addresses and thus out of the pool of data being analysed. The reality is, of course, that it will simply force people very casually breaking a minor point of IP law into knowingly educating themselves to become better at hiding their online activities. Is that really the outcome the government wants? Tens to hundreds of thousands of Australians able to obscure their activity via VPNs, encryption and burgeoning growth of the dark Web? It’s the equivalent of sending people to max security prison for misdemeanours then wondering why the crime rate goes up as a result of your factory for the production of well connected criminal networks (and we’ll deserved hatred of the system that created them).

    No, the logical result of this is that people get better at it and start pirating more, if for no other reason than to stick it to an industry and corrupt government that keep trying to control people.

  4. What I want to see is the actual piracy statistics. on a month by month basis starting from before the Streaming TV turned up.

  5. I’m sorry Mr Burke, I couldn’t hear your gobbledygook over the sound of my VPN…

  6. Part of me almost feels sorry for him. Almost because him being a general douche keeps the pity at bay.

    He’s an old fossil living in an era where his way of thinking just doesn’t work. Everything he does and says is with a touch of nostalgia, futilely trying to change the present by injecting historical models into it. It’s just outdated and doesn’t work.

    He is the very living definition of what resisting change and showing a lack of resilience looks like.

    He’ll be gone before too long once Village Roadshow realise that cinema is dead unless they do something about their pricing. He’s a poor leader. He doesn’t possess the traits attributed to good leadership. He’s bitter, angry, can’t adapt and lacks vision. Best thing they could do is put some young blood into the mix who can think outside the box and find ways to harness digital content delivery in today’s environment.

  7. They still seem to forget just how easy it is to bypass they’re half ass blocking. Its a major technical headache for ISP’s.

    This wont end well for the Movie industry. Its about time they start changing their model. Take notes from Netflix on how they produce and deliver their content.

  8. Normally this would be one of those “Old man yells at cloud” situations but it’s not. It’s an “Old man yells at hail storm” situation.

  9. Love the bit about having to hold back on the digital release to get people through the cinemas. Doesn’t this just say it all? So if you don’t do a staged release the cinemas don’t get the support you want them to have? Where you get the most profit. They’ll die? Maybe half the problem is your customers are telling you what they want in clear certain terms but you refuse to provide it? You can fight change all you like ..

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