blog Whose fault is the failure of Kogan Mobile, just nine months after it launched? Who should take responsibility for the fact that 120,000 Australians are about to have their prepaid mobile plans chopped off at the leg? Kogan itself? Its upstream partner ispONE? Telstra? Or should Kogan’s customers have expected all along that the offer the company took to the market was too good to be true? In this (subscriber only) piece for Delimiter 2.0, I argue every party to the process contributed to the fiasco. A sample paragraph from behind the paywall:
“There’s a famous photo of Ruslan Kogan in which the entrepreneur is wearing a black t-shirt with a quote from Ayn Rand’s famous novel The Fountainhead. The quote, from the book’s protagonist, states: “The question isn’t who is going to let me; it’s who is going to stop me.” Ultimately, the answer to the question of who was responsible for the Kogan Mobile fiasco which landed this month is clear: Everyone involved. It was the inherent flaws in each party’s character that brought the whole system down: They were each responsible for blocking their own success. And if that isn’t the definition of hubris, I don’t know what is.”
Kogan Mobile wasn’t the first retail telco to fail in Australia’s telecommunications sector. And it won’t be the last. But what I have been surprised by in this process is how quickly it all went down, and why nobody involved appears to have realised that the failure of the whole setup was inevitable.
Image credit: Kogan