“Truth”: Kogan wins ispONE fight



blog If you were watching Ruslan Kogan’s Twitter feed closely this afternoon, you would have seen the Kogan chief claim victory in his company’s contentious court battle against mobile wholesaler ispONE. iTNews has a more complete story which gives the full picture, and ispONE hasn’t made its own statement yet, but for the record, here’s Kogan’s victory statement:

“We entered the telecommunications industry to shake things up, and make mobile access more affordable for all Australians. We knew this would ruffle a few feathers in the industry, but we never expected it to end up in Court.

Today’s victory means that Kogan Mobile customers can rest assured that their services will not be unlawfully interfered with by the wholesaler. Australians can trust Kogan Mobile to continue to provide the best deals in the market. We’re glad the right result was reached, and that the truth about the last few months is now abundantly clear. Kogan will always fight for our customers to ensure that they get the best deals in the market.

Today is a win for Australians fed up with paying too much for their mobile phone access. The migration to Kogan Mobile has been one of the largest in Australian telecommunications history, and with today’s result we can only see this migration gathering further momentum.”

Regular readers will know we haven’t always been as kind to Kogan as the good Ruslan perhaps may have liked, but we have to give the entrepreneur credit in this case for sticking to his guns and putting his lawyers where his mouth is. Nice one. Hopefully Kogan Mobile can take this one in its stride and continue building strength to drive innovation in the mobile market. Right now, it certainly needs it.

Image credit: Kogan


  1. He means fight for them once we get enough negative press that it is starting to turn customers away.

    I have other things I would say about Kogan but Mum said if you don’t have anything nice to say well you know the rest.

  2. So what did he ‘win’ and will these silly usage limits like staying under 400mb per day and never going over 1gb per day be removed!?

    • You think a 1GB limit per day on a mobile phone is silly? You’re silly. Having no restriction on 3G data causes serius network congestion. If everyone was using more than 1GB per day, the whole network would be screwed.

      • @Adrian

        Like Vodafone?…..

        Oooo, too soon?….

        Seriously though, until networks are running full 20MHz (each stream) LTE-Advanced, a GB, on average, per day isn’t realistic. And it never was on 3G.

        • Haha, no not too soon at all.

          Optus had 3G congestion in 2008, and Vodafone had it from 2010 until 2012. Historically, it’s been fancy low cost plans that cause issues when too many people snatch them up. It’d be a little bit funny if Telstra had a turn, but thankfully 4G LTE-TDD will prevent that problem… There are some pretty big debts to pay back for it though, I don’t see any reason for telcos to get generous with data anytime soon.

          • Agreed.

            People who say “I don’t need a landline. I don’t use that much data and we’ll soon get 50GB on wireless for $50 a month”

            It makes my day to burst out laughing and continue to point and giggle throughout the day….

          • You are right to laugh.
            I have also had a chuckle at the “wireless enough internet for the future” mantra. I have seen cable slow down to a crawl at peak times and could never understand how the champions of wireless couldn’t see that their tech had the same problems.
            Wireless will never fully take over from hard wired data services unless it is highly localised on a per house basis which is exactly what most people have inside their houses.

      • How many mobile telcos who sell you 2, 3, 4, 5 or 6GB monthly plans limit you to 1GB a day (or impose any daily limit)?

        Kogan sell a 6GB plan – you should be able to use that anyway you want to.

        • None. But none are as cheap as Kogan either. You get what you pay for when you jump aboard a low cost plan that invests nothing into the network it uses.

          • I’m not what your point about investment is. Car companies don’t invest in the road network either but you’re free to buy whatever you like and drive it on the roads.

            The product is Telstra Wholesale and it’s resold by several companies now.

          • Networks aren’t regulated and paid for by the government the same way roads are. If only the networks were an open highway that companies could sell us a vehicle for like, I don’t know, the NBN.

            Telstra owns their own network, they can do what they like with it, and govern the cost and rules of it whether you complain or not.

            My point was that competitors exist for a reason, there are dozens of telcos on each of the 3 networks and each one differentiates. Pick a winner.

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