in brief Iconic technology giant has reportedly offered to refund any Australian customers who bought its new iPad tablet under the misapprehension that 4G network speeds were available in Australia, in a preliminary hearing in Melbourne this morning, after the national competition regulator filed a lawsuit over what it called ‘misleading’ advertising in the area.
Late last night the Australian Competition and Consumer Commission revealed it would take Apple to the Federal Court today for alleged contraventions of consumer law for falsely advertising the 4G speeds locally. This morning, several outlets including The Sydney Morning Herald and The ABC reported that Apple had told the court it would be happy to take corrective action to resolve any customer issues in the area. According to the SMH (click here for the full article), a lawyer representing Apple said:
… the company is prepared to email customers to say the device was not compatible with the Telstra 4G network. Apple, the world’s most valuable company, is willing to offer a refund to any customer who believed they had been misled by references to 4G, he said.
The ABC reported (click here for the full article):
Apple has agreed to publish a clarification that states the product supports ultra-fast mobile networks but is not compatible with the Telstra network.
One of the key features of the new iPad is support for 4G speeds, which will allow users in countries such as the US and Canada to access the Internet much faster than the traditional 3G mobile broadband speeds which have become very widely used internationally over the past half-decade.
However, the 4G speeds which the new iPad supports will not be available in Australia, with Apple’s technical specifications page only listing it as supporting the 700Mhz and 2100Mhz spectrum bands, neither of which are being used in Australian telcos to provide 4G services. Telstra and Optus’ existing 4G rollouts are based on the 1800Mhz spectrum, although Optus is also planning a rollout in the 2.3GHz band. 4G is a term used to describe the next generation of wireless broadband services, which will allow speeds up to levels such as 100Mbps — far beyond the current generation of 3G services.
The case continues.
Image credit: Capcom/Nintendo (Phoenix Wright: Ace Attorney video game)