The pay TV service operated by joint venture FOXTEL will be available through Telstra’s T-box media centre, as a result of an agreement announced today by the two companies.
Although pricing, packages and the full channel line-up have not been revealed yet, Telstra said in a statement its customers would be able to watch some of Foxtel’s best channels, such as Discovery, FOX8, FOX Sports Play, Movie One and so on. Telstra chief executive officer David Thodey said the agreement would advantage T-Box users, offering more content at an affordable price.
“For many customers it will open up an exciting world of affordable internet-delivered home entertainment,” he said. “And there’s more to come for the T-Box in 2011, with interactive features such as BigPond Sports Game Analyser, games and increased integration with the T-Hub and other devices”.
Currently the T-Box provides access to more than 2000 films for download through BigPond Movies. When the agreement becomes effective, the T-Box will be enriched by 30 of Foxtel’s channels that will be streamed directly via either a BigPond ADSL or cable broadband services. Customers will be able to enjoy the expanded choice of entertaining channels as long as they live in metropolitan areas where FOXTEL services are already being distributed.
In return, Telstra BigPond will become FOXTEL’s preferred internet services provider and extend unmetered FOXTEL via broadband content for BigPond ADSL and cable customers to other Telstra-supported devices.
Foxtel chief executive Kim Williams said the partnership with Telstra offered FOXTEL — itself a joint venture between Telstra, News Corporation and Consolidated Media Holdings — an opportunity to reach “the broadband space”, where consumers are heading at increasing speed. Moreover, he said access to Telstra’s T-Box would ensure Foxtel to adapt to new ways of delivery its services, while responding to the needs of those consumers who are looking for services on demand.
“FOXTEL continues to invest in innovative new ways to deliver FOXTEL, to ensure consumers have attractive choice and personal control over their television viewing and options, supported with simple to use intuitive technologies,” he said. “With this new offer we are able – through Telstra – to reach new customer segments”.
Foxtel signed a similar contract last year with Microsoft’s Xbox 360, when the television provider started to expand its presence in the market of television and video on demand. More recently, Optus signed a contract to offer Foxtel’s HD services to its customers.
Image credit: Telstra