Supermodel Jennifer Hawkins today launched what Vodafone described as “the maiden voyage” of its Bonus Bank Bus, a double decker bus which will travel around Australia and promote the mobile telco’s loyalty program. Hawkins was attended by 20 lucky passengers and “Australia’s hottest male bus conductors”.
According to Vodafone, the bus will tour Sydney until 6 October, when it will head to Melbourne until October 13. It will hand out bonuses for free along commuter routers, universities and key events in each city, including the NRL Grand Final, Sydney Harbour, Bondi Beach, Federation Square, St Kilda Beach and so on.
Bonuses include News Ltd newspapers, Time Out magazines, Carman’s muesli bars, Nando’s wraps and burgers, Nintendo games, Boag’s beer, Krispy Kreme doughnuts, Crust Pizzas, Kit Kats and more. “The Bonus Bank Bus will also be giving out one Sony Ericsson X10 daily to a lucky traveller who has registered for Bonus Bank,” said Vodafone.
Image credit: Vodafone