blog You have to feel sorry sometimes for the company formerly known as Research in Motion. The company was originally a pioneer in the smartphone industry, bringing mobile email to the business masses, and it’s still trying hard to innovate and deliver great solutions to smartphone buyers. But the company’s new Z10 and Q10 handsets released last month, as good as they are, may be too little, too late, to save it in Australia. The latest major organisation to reveal its plans to ditch the hallowed BlackBerry is the Federal Department of the Treasury. ZDNet reports (we recommend you click here for the full article):
“Over the next month and a half, the Australian Department of Treasury will ditch its fleet of BlackBerry mobile phones in favour of iPhone 5s, according to chief information officer Peter Alexander.”
Well, we knew this kind of thing was on the way, after the Defence Signals Directorate finally approved iOS devices for use in April last year. It was only a matter of time. Right now, it seems pretty likely the attitude at BlackBerry HQ must be a little like that at Vodafone: Forget about trying to get new customers; the company probably has as much as it can handle just trying desperately to keep the ones it already has.
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