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Blog, Enterprise IT - Written by Renai LeMay on Wednesday, July 25, 2012 13:34 - 24 Comments
Adobe bucks IT price hike inquiry
blog US software giant Adobe is fast emerging as one of the toughest nuts to crack when it comes to the IT price hike inquiry currently being carried out by the Federal Parliament. Despite the fact the company’s substantial markups on products like Photoshop and its Creative Suite were frequently mentioned in submissions to the inquiry by Australian consumers, and despite the fact that dozens of articles have been written about the issue over years and years, Adobe isn’t playing ball. The AustralianIT reported yesterday (we recommend you click here for the full article):
“[An] Adobe spokeswoman said the company would send an observer to the parliamentary committee hearings but would not be appearing to give evidence.”
A spokesperson for Adobe confirmed this position today in a statement to Delimiter, and added: “Adobe worked with the Australian Information Industry Association to participate in their industry-wide submission, which is now in the public arena. The AIIA is presenting at the first official public hearings in Sydney next week (July 30). An Adobe representative will attend the hearing with AIIA.” So it appears Adobe is seeking to work with the inquiry through the AIIA, as a number of other organisations are — rather than responding to it directly as Microsoft has, in its own submission.
Knowing Ed Husic as we do, we suspect the Labor MP spearheading the inquiry will likely take Adobe’s approach of not taking questions directly from the parliamentary committee fairly hard. We suspect Adobe will face the brunt of his annoyance over the coming months. I mean, even Apple is rocking up to this shindig, although it will do so behind closed doors. It doesn’t seem too much to expect Adobe to do the same. As for those confused about just how much Adobe marks up its software for the Australian market, we commend you to this article Delimiter published in April this year detailing the latest price hikes. We wrote at the time:
“Global software giant Adobe has continued a long-running tradition of extensively marking up its prices for the Australian market, revealing yesterday that locals would pay up to $1,400 more for the exact same software when they buy the new version 6 of its Creative Suite platform compared to residents of the United States.
What a joke … the fact that Australians are able to download the exact same software from its website as Americans are — but pay up to $1,400 more for the privilege of living in a different country — makes the distribution argument moot. There is no justification for a 52% markup across the board on the same software delivered from the same Internet site. Fair go, Adobe. Fair go.”
Image credit: Adobe
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Enterprise IT, Featured, News - May 22, 2013 16:02 - 0 Comments
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