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  • Blog - Written by on Tuesday, February 12, 2013 18:26 - 20 Comments

    Adobe harmonises Aussie Creative Cloud prices


    blog Wow. That was fast. Hot on the heels of news of Federal Parliament’s decision to summon Adobe (alongside Apple and Microsoft) to answer questions about its Australian pricing habits, the recalcitrant vendor has this afternoon revealed plans to harmonise the local prices of at least one of its product lines, Creative Cloud, with its US prices. It’s a pity that not many people use the platform yet (everyone I know prefers to buy Adobe Creative Suite outright, so far), but at least the company has made an effort. You see, democracy does work. Adobe’s media release:

    “Adobe Creative Cloud Gaining Steam in Australia and New Zealand

    Adobe Creative Cloud momentum is building in Australia and New Zealand. The comprehensive service from Adobe provides members with access to all Creative Suite 6 applications as well as services that enable creative customers to sync, store and share their work. Most importantly, Creative Cloud members automatically get access to new products and exclusive updates as soon as they’re released.

    Adobe just added new training features, file synchronisation and sharing capabilities, digital publishing services and significant updates to a number of tools, including Photoshop. Adobe recently acquired Behance, a leading online social media platform that enables creatives to showcase and share their work. The acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, with the goal of making it the ultimate hub for creatives in Australia and New Zealand. Adobe is also rolling out Creative Cloud for teams, a new cloud offering specifically tailored for small and medium businesses in this region.

    As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand. Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately.”

    Image credit: Adobe

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    1. Daniel Myles
      Posted 12/02/2013 at 6:39 pm | Permalink |

      I can see Adobe using this very small token gesture as an example of how the company doesn’t price discriminate when asked hard questions by the committee in March.

      OK you’ve fixed your cloud product, now what about all your other software products?

      It’s a start however I can’t help bit feel it’s all a ploy to soften the blow of 22nd March.

      • Karl
        Posted 12/02/2013 at 8:08 pm | Permalink |

        I would say it’s more like they are harmonising where the price discrimination is indefensible. I’m sure they’ll make some argument about Australian support or some other bullshit with non-cloud versions.

        • Dan
          Posted 12/02/2013 at 9:22 pm | Permalink |

          It’s probably all supported out of India, so that’s hardly an excuse, but I’m sure you are right, they will have some prepared for march 22

          • Stephen
            Posted 13/02/2013 at 9:27 am | Permalink |

            It’s definitely all supported out of India. Also all the useful support options are US only – the 3rd party, scripted support from India has no support from Adobe so your requests/incidents/bu reports drop into a black hole.
            We pay far more for far less!

        • Trev
          Posted 13/02/2013 at 9:55 am | Permalink |

          If they are adding a $ component for ‘Australian support’, I hope they are first subtracting the $ component for their ‘US support’.

          Yeah right ..

    2. waterytowers
      Posted 12/02/2013 at 8:59 pm | Permalink |

      If they and others bring all prices to a matched level, excluding GST, that is a real step in the right direction. I will wait and see if anything else changes. I don’t think it will.

      I am still disappointed they have not included bricks and mortar pricing. I know we have higher costs and less people to buy the products, but I want to know whether wholesale prices our retailers get is competitive with other countries. Is there also a middleman that is pocketing a more than reasonable share? Is that middleman just a subsidiary of the company manufacturing the product? These business structures need to be assessed but as a consumer I want to know why our prices are so high?

      I know a lot of people now who buy from overseas for just about everything they can, either due to the exorbitant costs in Australia, or because no-one sells it in Australia. How many times have you gone to buy online and the seller does not even sell to Australia?

      Does anyone know why it costs so much to ship product from the US? I ship from China and the price is way lower, and from the UK it also seems considerably lower (close to half for a similar package). Do the US shipping companies pocket large profits? I genuinely would like to know what causes the price differential for shipping? I would not be surprised if the cost of shipping is to bring the costs up closer to but just below the over seas prices for products… I am sure shipping companies are smart enough to adjust prices to maximise profits…

    3. NPSF3000
      Posted 12/02/2013 at 11:12 pm | Permalink |

      Is the cloud offering missing anything/have any unusual restrictions? Cause it’s looking pretty good to me [albiet a programmer].

      • Jack
        Posted 13/02/2013 at 11:19 am | Permalink |

        For CS6, the CC versions actually have more features than the standalone. And they get all the upgrades as they are rolled out, as opposed to us box owners who have to wait.

        • NPSF3000
          Posted 13/02/2013 at 10:47 pm | Permalink |

          Thanks for the info, this is very useful :)

    4. Posted 13/02/2013 at 9:48 am | Permalink |

      The drop in Creative Cloud pricing is simply a distraction from the ‘real’ pricing of the physical product. No serious Creative is using the Cloud product as it is too hard to manage multi-gigabyte files in and out of the cloud.

      Luke Hopewell over at Giz has made the right call on this distraction tactic: http://www.gizmodo.com.au/2013/02/dont-believe-the-adobe-price-cut-hype-its-still-gauging-you-silly/

      • Jack
        Posted 13/02/2013 at 11:17 am | Permalink |

        You don’t have to store your work files in ‘teh cloud’. You install and use CS6 in exactly the same way as the standalone. You *also* get 20gb of cloud storage, to use if you wish. Or not.

        Yet another person whining about Adobe who doesn’t actually use their products. You ‘serious creative’.

        • SMEMatt
          Posted 13/02/2013 at 12:19 pm | Permalink |

          Was thinking the exact same thing. Your physical box and download licenses use the same sign in system. You just can’t port them around from user to user. Will most likely look at this when it is time to upgrade to CS6 although I will call it plan B. Plan A) convince the boss it is cheaper to fly me to LA for the weekend so I can walk into a best buy and buy our adobe licenses.

    5. midspace
      Posted 13/02/2013 at 10:20 am | Permalink |

      What a joke.
      The’ve only reduced the Individual prices, not the business prices.

      And there is an “Annual commitment” to save money over longer team.
      Which means, if you’re already bought a 12 month subsription, you DON’T get the Aussie discount.

    6. Posted 13/02/2013 at 10:22 am | Permalink |

      We use Adobe Creative Cloud here at SiteZero, and find it pretty flexible. Happy to hear the price is going down. :)

      FWIW we don’t “…manage multi-gigabyte files in and out of the cloud…” at all – all our working files are stored locally.

      You can store working files in the creative cloud, but we don’t (if we need that functionality, we tend to prefer other cloud storage services like DropBox). We find the pricing flexibility (month-to-month, add or remove licenses as required) of this model the main advantage for us. YMMV.

    7. Sean
      Posted 13/02/2013 at 11:04 am | Permalink |

      Won’t someone think of the Adobe Australia executives?! How will they feed their yachts and BMW’s if they achieve price parity!

    8. Jack
      Posted 13/02/2013 at 12:55 pm | Permalink |

      Are you sure that this is good news Renai? http://www.gizmodo.com.au/2013/02/dont-believe-the-adobe-price-cut-hype-its-still-gauging-you-silly/

    9. Harimau
      Posted 13/02/2013 at 6:28 pm | Permalink |

      Democracy? Huh?

    10. Pache
      Posted 14/02/2013 at 12:06 am | Permalink |

      Call me cynical, but it strikes me as “lets try to get them onto our subscription model” now that they suspect the writing’s on the wall for their current pricing scheme.

      If they can match US prices just fine on one product, then why such a discrepancy on the others?

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