blog Wow. That was fast. Hot on the heels of news of Federal Parliament’s decision to summon Adobe (alongside Apple and Microsoft) to answer questions about its Australian pricing habits, the recalcitrant vendor has this afternoon revealed plans to harmonise the local prices of at least one of its product lines, Creative Cloud, with its US prices. It’s a pity that not many people use the platform yet (everyone I know prefers to buy Adobe Creative Suite outright, so far), but at least the company has made an effort. You see, democracy does work. Adobe’s media release:
“Adobe Creative Cloud Gaining Steam in Australia and New Zealand
Adobe Creative Cloud momentum is building in Australia and New Zealand. The comprehensive service from Adobe provides members with access to all Creative Suite 6 applications as well as services that enable creative customers to sync, store and share their work. Most importantly, Creative Cloud members automatically get access to new products and exclusive updates as soon as they’re released.
Adobe just added new training features, file synchronisation and sharing capabilities, digital publishing services and significant updates to a number of tools, including Photoshop. Adobe recently acquired Behance, a leading online social media platform that enables creatives to showcase and share their work. The acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, with the goal of making it the ultimate hub for creatives in Australia and New Zealand. Adobe is also rolling out Creative Cloud for teams, a new cloud offering specifically tailored for small and medium businesses in this region.
As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand. Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately.”
Image credit: Adobe