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Enterprise IT, Featured, News - Written by Renai LeMay on Tuesday, November 13, 2012 10:35 - 19 Comments
Finally, Amazon launches Sydney datacentre
news After six months of rumours and the launch of several ancillary services down under, US cloud computing giant Amazon Web Services has finally announced the availability of locally-hosted cloud computing services from an Australian datacentre; with prices comparable to those seen overseas.
In a post on its corporate blog overnight, Amazon Web Services said it was time to expand its footprint again, with “a new region in Sydney, Australia”. “AWS customers in Australia can now enjoy fast, low-latency access to the suite of AWS infrastructure services,” the company wrote.
The company has launched its Elastic Compute Cloud (EC2) suite and related services in Australia, with commonly used solutions such as Amazon’s Simple Storage Service (S3), Relational Database Service (RDS), Simple Notification Service (SNS) and other services now available locally. iTNews has reported that Amazon has established two datacentres locally, with at least one of the facilities is in Equinix’s SYD3 facility. Prices are relatively similar to those seen in Amazon’s other regions overseas; a little higher in some areas; a little cheaper in others.
Amazon said that over 10,000 organisations in Australia and New Zealand were already making use of AWS. For example, it said, the Commonwealth Bank of Australia runs customer-facing web applications on AWS as part of a cloud strategy that has been underway for the past five years and local accounting software vendor MYOB is hosting its Atlas website builder software with Amazon — with currently more than 40,000 small and medium size businesses using Atlas on the AWS cloud.
Other examples include Halfbrick Studios, which hosts its Fruit Ninja game on AWS, using the DynamoDB service and multiple AWS availability zones to host tens of millions of regular players. IN addition, Amazon noted, local Australian startup Brandscreen, which is developing a real-time advertising trading platform for the media industry, is using the Elastic MapReduce service to process vast amounts of data to test machine learning algorithms, storing over a petabyte of data in Amazon’s S3 service and adding another 10 terabytes every day.
Amazon also noted in its blog post that it’s working with partners such as Canonical (which develops the Ubuntu Linux distribution), cloud management providers enStratus and RightScale, hosted Drupal provider Acquia, geographic information systems vendor ESRI and CloudBerry Labs to integrate the new Australian datacentre into their offerings.
“We already have a vibrant partner ecosystem in the region. Local Systems Integrators include ASG, Bulletproof Networks, Fronde, Industrie IT, The Frame Group, Melbourne IT, SMS IT and Sourced Group,” said Amazon.
In addition to the launch of the local datacentre, Amazon also noted that it had now established offices in Sydney, Melbourne and Perth. “We will be adding a local technical support operation in 2013 as part of our global network of support centers, all accessible through AWS Support,” the company said.
To launch the local services, the company’s senior vice president Andy Jassy will be speaking at a customer appreciation day in Sydney this morning; the live stream will be available online.
The news comes as rumours surrounding an AWS datacentre launch in Australia have been swirling for the past six months. In June talk around the issue intensified as Amazon confirmed it had added an ‘edge’ node in Sydney to speed up the delivery of content to Australians, but at the time it stopped short of launching its wider cloud computing services in Australia.
The news comes as other cloud computing and hosting players such as Rackspace have also recently launched Australian infrastructure; as part of a general expansion of datacentre and hosting facilities currently taking place across the Australian region. The company said in August that since formally entering the Australian and New Zealand markets in 2009, it had experienced “a significant increase in local customer numbers”. Prominent local customers include Rio Tinto, Telstra, Australia Post, Monash University, Tourism Queensland and more.
Image credit: Amazon
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