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Posts Tagged ‘strategy’
Featured, Industry, News, Telecommunications - Wednesday, April 17, 2013 14:18 - 11 Comments
news Australian businesses expect massive change from the NBN and are rapidly warming to the potential role of NBN-driven teleworking, but most still aren’t ready for the changes the network will bring, a major survey of business readiness has concluded.
The Deloitte Access Economics-Macquarie Telecom backed NBN Business Readiness Survey in 2013, a followup to a similar survey conducted in 2010, found that half of businesses believe the NBN will “change the way they do business”, with 51% convinced it will help them operate in new geographic markets and 48% believing it will help them target new customers.
Interestingly, the percentage of businesses believe the NBN will help them better communicate with suppliers and customers decreased, from 57% in 2010 to 51% this year. Reflecting the gap between perception and reality, however, only 24% of businesses were ready to take advantage of this capability.