[ad] The service leader for Cloud is now in Australia. Secure, reliable cloud and managed hosting all backed by 24x7x365 Fanatical Support. Create your free account now.
Buy an Seagate Business Storage NAS for your chance to win a holiday
[ad] Purchase a selected Seagate Business Storage NAS to receive a $20 cash-back AND go into the draw to win a $1,000 Flight Centre voucher so you can holiday in the destination of your choice. T&Cs apply.
Great articles on other sites
- Adelaide Uni on hiring blitz for tech transformation
- Human Services to cut 56 IT jobs
- Turnbull to release NBN review next week
- Canberra blitzes states with NBN take-up rates
- War on whistleblowers from Abbott, Turnbull as ICJ case arrives
- Stockland tech revamp at centre of growth plans
- Clare warns of Gonski-like backflips on the NBN
- Victoria seeks early buy-in to avoid past disasters
- Vtalk bucks the China trend with plan for Aussie build
- Booksellers bristle at Amazon's arrival
How mobile and social media affect your Customer Experience strategy
[ad] How will the adoption of mobile devices and social media affect your Customer Experience strategy? Are you reaching your organisation's customers through these touch points? Click here to download a whitepaper by Fifth Quadrant examining consumer and business attitudes to these new contact channels.
50 things top IT pros need to know
[ad] This 18 page TechRepublic whitepaper explores 10 things you should know to become an epic IT manager, 40 other essential tips to advance your IT career and practical guidance for starting an IT consulting business. Click here to access the whitepaper.
Posts Tagged ‘pricing’
Enterprise IT, Featured, News - Wednesday, March 27, 2013 12:41 - 24 Comments
Note: This artice initially included comments Adobe Australia MD Paul Robson made regarding the research and development costs of producing software. However, Delimiter has determined that there are several possible interpretations of Robson’s comments. Hence, we have removed this section of the article and invite readers to consider the transcript of the executive’s opening statement themselves (PDF).
news Adobe appears to have given a number of misleading and highly contestable answers to key questions posed to the software giant by the Federal Parliament’s inquiry into IT price hikes in the Australian market last week, in a move which builds on questions currently being debated about the company’s future relationship with its customers.
It has long been the case that many of Adobe’s popular products — such as its Photoshop, InDesign and Illustrator stand-alone products and its Creative Suite bundle — cost dramatically more when sold in Australia compared with the same products sold globally, even when the products are distributed online with no physical boxed copy. For example, in April 2012, Adobe revealed that locals would pay up to $1,400 more for the exact same software when they buy the new version 6 of its Creative Suite platform compared to residents of the United States, meaning some Australian residents can afford to fly to the US to buy a US version of the software and fly back, for the same price they would pay in Australia for the software.
However, over the past six months, Adobe has refused to back down from its approach to the issue in the face of strong criticism from customers, customer advocacy groups and local politicians. The company has repeatedly stated that the cost of operating in the Australian market is different from those of other markets such as the US. In addition, during a recent visit to Australia, its chief executive Shantanu Narayen flatly refused to answer direct questions on the issue, instead repeatedly emphasising that the company saw the future of its products as being its leased version of Creative Suite, termed Creative Cloud, rather than the traditional Creative Suite software which still makes up the vast majority of its revenues.
Last week the managing director of Adobe’s Australian division, Paul Robson, attended the Federal Parliament’s IT price hike inquiry to discuss the company’s Australian pricing strategy. Robson did not voluntarily attend the inquiry but was compelled to do so after Adobe repeatedly declined to attend. The PDF transcript of Robson’s appearance is available here (PDF).
However, in his testimony, Robson made a number of statements which appeared to be misleading.
For example, asked whether it was economically and ethically justified to charge Australians substantially higher prices on the basis of geographic market segregation, Robson replied that what customers were seeking was “personalised” experiences from technology companies.
Robson further stated: “When we look at relevancy around personalisation, that is in relation to the redirection of customers when they access our website. When customers access the Adobe.com website they can choose to see whichever website they wish to see. We automatically try to get them to look at the Australian site, for a number of different reasons. There is local content. There is information in relation to local user groups and communities that use our technology that they can learn from and contribute to. There is information that is relevant to the local market in relation to Australian based pricing and other content and information.”
“That content is a richer and more personalised experience for an Australian customer than they would get if they accessed a webpage that was in another language or for another country.”
- NBN should abolish speed tiers, says economist
- Adobe harmonises Aussie Creative Cloud prices
- Please explain prices:
Parliament subpoenas Apple, Microsoft, Adobe
- TPG’s $69.99 unlimited plan shows the NBN future
- ThinkPad Carbon tax only 22%, says Lenovo
- Angry consumers flood IT price hike inquiry
- Higher 100Mbps uptake will spur NBN price cuts
- IT price hike inquiry kicks off: Submissions wanted
- Telstra to cut Microsoft Office 365 prices
- Husic asks Conroy for IT pricing inquiry
- iiNet and Internode revamp broadband plans
- Telstra’s NBN plans: Just universally awful
- ISP launches 2TB, 100Mbps NBN plan for $105
- NBN pricing revisited: The ARPU argument
- Why NBN prices will be higher (by Malcolm Turnbull)
- Optus launches small business NBN plans
- Telstra releases Galaxy Nexus pricing
- ‘You can’t ride this out’:
Husic warns price-hiking vendors
- Optus proves: Coalition wrong on NBN pricing
- Optus releases NBN pricing
- TPG creates $69.99 ‘Unlimited’ ADSL plan
- iiNet blames wholesaler for high estate fibre prices
- Virgin Mobile releases iPhone 4S plans
- iPhone 4S: Vodafone, Optus or Telstra?
- Asus X101H netbook: Review
- Owning the mid-range: Internode chops NBN prices
- Primus confirms commercial NBN pricing
- A basic NBN Co revenue calculation: $1.73bn a year
- NBN plans trapped in an ADSL framework
- Conroy defends iiNet NBN prices
- iiNet NBN prices too high, says Coalition
- Telstra revamp features 500GB broadband plan
- Opinion: Internode must slash its horrible NBN pricing
- Telstra may release NBN pricing shortly
- Shame on you, Dodo tells Paul Fletcher
- We don’t set Australian pricing, says Microsoft
- MSDN markup: 83 percent slug for Aussies
- Opening the kimono:
Apple agrees to Husic meeting
- Markups a wider issue for Aussie industry: Adobe
- Australian technology tax: Post your worst examples
- iiNet’s NBN costs “similar” to ADSL
- HP TouchPad: Review
- Internode apologises for pricing plan “stuffup”
- Why NBN ISPs won’t all perform the same
- NBN ISPs perform the same, says Linton
- Exetel prices show up Coalition lies, says Conroy
- HP TouchPad hits Australia 15 August for $599
- Undercutting Internode: Exetel reveals NBN prices
- Enough with the NBN pricing hysteria, already
- How much more does Australia pay for Apple gear?
- Internode prices prove NBN failure, says Turnbull
- Pulling apart the NBN’s untenable pricing model
(by Simon Hackett)
- Internode unveils NBN pricing
- Mac markup: Apple levies Aussie tech tax
- Australia misses out on Apple app bulk buys
- Apple brings Aussie app store pricing into line
- Apple ready to talk Australian prices
- Up to 76% more: Australia’s raw Office 365 deal
- Will Telstra’s LTE hit price parity with the NBN?
- Harvey Norman’s $350 HDMI cable #techtax
- NBN: Is $109 the magic triple play price?
- Telstra releases Motorola Xoom, Atrix pricing
- New iMacs available now in Australia
- Optus reveals HTC Incredible S pricing
- Unpicking the Portal 2 pricing potato
- Samsung Galaxy Tab 10.1v pricing: We’ve got it
- YOU’RE WRONG AGAIN, Hackett tells Conroy
- NBN Co joins Whirlpool in Internode retort
- Gigabit fibre for ~ $150/month:
NBN Co plan revealed
- Vodafone includes voice in Galaxy Tab pricing
- Call me, Thodey tells Simon Hackett
- VHA releases iPhone 4 pricing
- BigPond price cuts anger Internode, iiNet
- Telstra hogs BlackBerry Pearl 3G, revamps plans
- Exetel’s Linton thanks Conroy for “free plug”
- Exetel’s NBN pricing: Cheap as chips
- Australian CS5 pricing: Adobe responds
- Tasmanian NBN pricing so far is horrible
- NBN2 pricing no clearer now it’s published
- Both iPads to hit Australia late April