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Posts Tagged ‘creative cloud’
Blog, Enterprise IT - Tuesday, May 7, 2013 9:49 - 15 Comments
blog When Adobe chief executive Shantanu Narayen went to such great lengths to insist that the future of his company’s products would be based on its Creative Cloud subscription-based offering, during a controversial visit to Sydney in February, I don’t think most of us really understood just how seriously Adobe was taking its subscription offering. Now we know. Overnight in the US, Adobe revealed it would exclusively focus on its subscription offerings in future. That’s right: If you want to buy Photoshop or other applications in Creative Suite in future, you won’t be able to — you’ll only be able to lease them. From an Adobe press release overnight:
Adobe also announced that the company will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite® 6 products will continue to be supported and available for purchase, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community.
“We launched Creative Cloud a year ago and it has been a runaway success,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “By focusing our energy — and our talented engineers — on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”