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Posts Tagged ‘australian pricing’
Blog, Gaming - Tuesday, June 11, 2013 15:13 - 30 Comments
blog In case you are the type of Australian consumer who still retained some confidence that multinational corporations like Sony and Microsoft have Australians’ best interests at heart and want to treat us equally with our cousins in the US, think again. Following on from the news this morning that Microsoft would deliver a modest price increase on its Xbox One console to Australians compared with the same hardware in the US, Sony this afternoon confirmed the local pricing on its PlayStation 4 console. According to a Sony spokesperson:
“The local Australian pricing is $549.00 RRP.”
Internationally, Sony has priced the PlayStation 4 at US$399 in the US (or US$100 less than Microsoft’s Xbox One console. This translates to AU$423, meaning Sony has slapped a markup of AU$126 on the PlayStation 4 launch in Australia, or about 30 percent (not counting US sales taxes, which can vary between states — the Australian prices are likely to contain GST). The move still makes the PlayStation 4 cheaper than the Xbox One in Australia — but less cheaper than it is in the US, if that makes sense. Given that the PlayStation 3 was historically more expensive than the Xbox 360, the move will likely be viewed as something of a levelling of the playing field between the two consoles. Continue…
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