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Posts Tagged ‘appeal’
News - Friday, October 14, 2011 10:26 - 3 Comments
ACCC appeals Google misleading ad case
news The national competition regulator has appealed a court case which it lost against Google last month, alleging that the judgement may have not taken into account the difference between print and online media.
The Australian Competition and Consumer Commission filed the case in July 2007 in the Federal Court, alleging that Google had breached the Trade Practices Act by allowing advertisements placed by the Trading Post about car retailers in Newcastle to appear alongside results displayed by its search engine. However, Justice Nicholas ruled in the Federal Court in September that most people who used Google’s search engine would have understood that the term “sponsored links” meant the offending links were advertisements.
In addition, since the case was commenced, Google has taken a number of steps to rectify any misconception about its ads — such as changing the labelling of sponsored links to ‘Ads’ and releasing a new policy on the use of unrelated business names in the first line of text for advertisements. That policy was initially applied by Google in Australia and New Zealand, but then expanded in July 2010 globally.











