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Features
Enterprise IT, Features - Thursday, April 19, 2012 15:44 - 4 Comments
Questions & answers:
Microsoft Australia’s Dynamics chief on CRM
interview Thomas Gudman is Microsoft Australia’s new director of its Dynamics Business. In this interview, Delimiter questions Gudman about Microsoft’s Dynamics CRM business in Australia, which competes in the market for enterprise software with fellow industry titans like Oracle and Salesforce.com.
How would you characterise the performance of Dynamics CRM in the Australian market over the past 12 months?
In Australia, CRM is an active, growing market across businesses of all sizes. Overall, the CRM software market is growing around 5% in 2012. Microsoft Dynamics CRM continues to grow and we are seeing renewed competitive vigour in the enterprise space. Our cloud CRM offerings, both from local service providers and our public cloud service are seeing very strong growth. We’re seeing the CRM category is undeniably at the “bet your business” level of investment for success which is exciting to me.
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