• Enjoy the freedom to innovate and grow your business

    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?

    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions

    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites

  • Reader giveaway: Google Nexus 5

    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • News - Written by on Wednesday, October 2, 2013 14:01 - 7 Comments

    Three and a half key evolutions for Delimiter 2.0


    hey everyone,

    hope you’re having a great Wednesday! Delimiter’s Pozible campaign launched this morning to attempt to retrieve Communications Minister Malcolm Turnbull’s incoming ministerial briefing documents is going very well — it’s 30 percent funded already. So I’m definitely having a good day. We look forward to increased transparency from the Member for Wentworth ;)

    In other Delimiter-related news today, I am happy to announce that we’re making three and a half key changes to our subscription-based sister site Delimiter 2.0. These changes are based on lessons we’ve learnt about how the subscription model functions, during the past several months as we’ve been operating the site in its initial trial period and seen how people interact with it.

    Firstly, we’re cutting the price of individual article buys from $4.95 down to 99c.

    The reason we’re doing this is two-fold. Firstly, we received a number of complaints from readers that $4.95 per article is just too expensive for a single article. Secondly, when we examined the traffic figures for Delimiter 2.0 articles, we found that a lot of people were specifically visiting some of our highly popular articles but not paying for those articles individually or signing up for ongoing subscriptions.

    What this tells us is that those readers really wanted to read those specific articles, but were turned off by our per-article pricing. We want to encourage people to pay for individual articles if they don’t want a subscription, and 99c feels like the sort of price we’d expect to pay for a specific feature article, so that’s the new price.

    There’s also a demonstrated halo effect here — our data has shown that if people pay for one article, or one month’s subscription, they are more likely to become comfortable with our very simple charging system and subscribe for regular access. We want people to get comfortable with the paywall model, and cheaper per-article pricing is the best way to do that.

    Secondly, we’re going to start publishing more articles in general.

    We launched Delimiter promising to publish one in-depth article per week. But over time, we’ve found that organically, we wanted to publish more articles than that — there were other topics we were interested in. And the more articles we published on Delimiter 2.0, the more people got interested in the site and subscribed. We want to continue to deliver better value to subscribers and this feels like the right way to go about that.

    We’re still going to publish at least one in-depth, full-length article per week, the same as we have been. However, we may start to also publish a second article per week, or perhaps one additional full-length article every two weeks. This feels about the right frequency for full-length columns on Delimiter 2.0.

    In addition, we’re also introducing a new category of article for the site, which we’re calling “minis”. These are shorter articles than our full-length articles, but still along the same opinion/analysis lines. We’ll aim to publish a 2-3 of these per week, meaning that Delimiter 2.0 will now see new content on most weekdays.

    A good example of this new kind of article is a new piece we published this morning arguing that PIPE Networks founders Steve Baxter and Bevan Slattery would make excellent NBN Co board directors. This isn’t a full column; it’s a follow-up to our earlier article arguing for Internode founder Simon Hackett to be appointed to the NBN board. So we’re calling it a ‘mini’ article, and it’s now part of Delimiter 2.0.

    Thirdly, we’re killing the original ‘publish on Fridays’ model. What we’ve found is that if we wait until the end of the week to write about hot issues that week, then the issue is dead and readers don’t care. The modus operandi with Delimiter 2.0 will become that we will aim to publish insightful comments on hot issues as they come up — rather than waiting for the end of the week. If there is a hot issue, we’re going to try and write about that immediately, which is what people seem to want.

    And lastly, this isn’t a significant issue that will change right away, but we’ve become dissatisfied with the Disqus commenting system used on Delimiter 2.0. It has advantages over WordPress’ native commenting system, but doesn’t allow the same level of comment threading. Because of this, we’re hoping to migrate the Delimiter 2.0 comments system back to the WordPress system soon.

    We are also investigating more options for improving WordPress’ native commenting system on both Delimiter and Delimiter 2.0. We’d like to see social media login, comment editing, AJAX in-thread commenting and so on implemented, and these are things we’re looking into. Hopefully we can improve the commenting functionality on both sites over the next few months, as y’all love to talk about stuff on both sites ;)

    For those looking for a comment on how Delimiter 2.0′s overall revenue picture is looking, in short: Very solid. The site is already contributing decently to our overall bottom line and definitely earning its keep. It is also growing every month in a very steady line. The paywall model very much works very well in Australia and with this niche form of content, and that’s why we’re doubling down on our investment in it — because the model works, and it works well.

    We hope all this makes sense! With Delimiter 2.0, as we did with Delimiter, we’re implementing the ‘iterative’ approach — find out what works and pursue that, while ditching things which don’t work :)

    Cheers, and have a great week!

    Renai LeMay
    Editor + Publisher, Delimiter

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Bpat
      Posted 02/10/2013 at 2:37 pm | Permalink |

      Awesome new Renai, I think I can justify 99c. Now if only we got a few credits with the pozible campaign… ;-)

      • Bpat
        Posted 02/10/2013 at 2:38 pm | Permalink |

        Edit: News not new

    2. James
      Posted 02/10/2013 at 5:57 pm | Permalink |

      I thought about subscribing, but then I hit the problem, previously brought up, that is the topic of Monday’s xkcd.

    3. Tubsta
      Posted 02/10/2013 at 7:13 pm | Permalink |

      Looks like I might be a D2 reader now. Great work on the pricing structure.

    4. Mr Creosote
      Posted 03/10/2013 at 9:12 am | Permalink |

      99 cents is definitiely a more reasonable price. Is that change retrospective for articles already published?

    5. Richard
      Posted 04/10/2013 at 9:23 pm | Permalink |

      What’s with the use of “we” in this article – isn’t this just Renai’s writings? I prefer websites that don’t pretend to be bigger than they really are – it can actually be a strength and point of difference (as opposed to “AP” or “Reuters” etc.

    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

  • Most Popular Content

  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

    • Bailey quits Macquarie for non-profit COO role marc-bailey

      Long-time Macquarie University chief information officer Marc Bailey has left the educational institution to join non-profit group Intersect, which focuses on applying advanced ICT technologies to the practice of research.

  • Enterprise IT, Featured, News - Apr 16, 2014 16:49 - 0 Comments

    WA Health told: Hire a goddamn CIO already

    More In Enterprise IT

    News, Telecommunications - Apr 17, 2014 11:01 - 0 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications

    Featured, Industry, News - Apr 17, 2014 9:28 - 0 Comments

    Campaign Monitor takes US$250m from US VC

    More In Industry

    Analysis, Digital Rights - Apr 14, 2014 9:40 - 7 Comments

    NAB’s Bitcoin ban a symptom of the digital currency threat

    More In Digital Rights