• Great articles on other sites
  • RSS Great articles on other sites

  • Blog, Gadgets - Written by on Tuesday, July 16, 2013 16:54 - 5 Comments

    Microsoft cuts Surface RT price by $170


    blog File this in the category of predictable price cuts for poorly performing products. Microsoft, it was revealed overnight, has cut the price of its Surface RT tablet, which runs a cut-down version of Windows 8. The Surface RT used to sell in Australia starting at $559; it’s now been cut down to start from $389, according to Microsoft’s Australian website.

    The key issue with the Surface RT has always been that it has felt like a half-in, half-out device in terms of the tablet market. Its Windows RT operating system looked and felt like Windows 8 and it delivered good battery life on the ARM processors which sat at the heart of the Surface RT. However, the combination of its inability to run traditional Windows 8 applications (unlike its big brother the Surface Pro), coupled with the lack of a substantial third-party app ecosystem for Windows RT, meant that the unit never really went anywhere, unfortunately. The Verge stated in its review of the device in October last year:

    “The promise of the Surface was that it could deliver a best-in-class tablet experience, but then transform into the PC you needed when heavier lifting was required .. But that’s not what the Surface offers, at least not in my experience. It does the job of a tablet and the job of a laptop half as well as other devices on the market, and it often makes that job harder, not easier.”

    We’ve been down this path before with Android tablets. After Apple launched the iPad in Australia in mid-2010, we saw a clutch of rival tablets from companies like Samsung, Acer, ASUS, Toshiba and so on enter the market. Unfortunately for their manufacturers, pretty much all of these tablets flopped, leaving Apple with the lion’s share of the tablet market. Subsequently, prices on the tablets were cut pretty drastically — for example, Samsung’s then-7″ Galaxy Tab came down from $999 to $299 in a matter of months. I don’t think we’ll see quite this level of discounting from Microsoft with the Surface RT — but I’m also surprised it has taken the company this long to cut its price at all.

    Image credit: Microsoft

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

    1. Bpat
      Posted 17/07/2013 at 11:24 am | Permalink | Reply

      I would get one but I don’t see where it fills a need outside my Desktop PC, my Laptops, my Nexus 7 and my Android phone. The Nexus sneaked in as a e-reader.

    2. daniel996
      Posted 17/07/2013 at 12:52 pm | Permalink | Reply

      Don’t forget their attempt to kick-start the Surface market by offering them to students and educational institutions at $219, maybe that didn’t work as planned?

    3. Posted 17/07/2013 at 2:27 pm | Permalink | Reply

      Personally I want a Haswell powered Surface Pro. I would buy a current gen Surface Pro as it fits the bill for me but we know the refresh is not far off and I could really use the extra battery life. Bring that out Microsoft and it will be a case of “Shut up and take my money!”

    4. Liron
      Posted 18/07/2013 at 1:14 am | Permalink | Reply

      Here’s my question, why would you buy a Surface RT 64GB,, even for the discounted price of $499, when for the same price, you can get a 64GB tablet from Asus with full Windows 8? Has anyone benchmarked the two platforms to compare them?

    5. LetsBeOpenAboutThis
      Posted 19/07/2013 at 10:53 am | Permalink | Reply

      It really annoys me to see local home grown products that are being cut so close to the bone on profit margins, That often the smallest of instabilities can often destroy them, When we have fully imported products especially in the pc and software sector, That can charge whatever they like.
      Often made in China and at a price of possibly less than $5 per unit I’m sure that $180 off is not going to hurt their profit margin by much.
      Apple would be the worst offender!

    Leave a Comment


  • Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

    Follow us on social media

    Use your RSS reader to subscribe to our articles feed or to our comments feed.

  • Most Popular Content

  • Enterprise IT stories

    • Super funds close to dumping $250m IT revamp facepalm2

      If you have even a skin deep awareness of the structure of Australia’s superannuation industry, you’ll be aware that much of the underlying infrastructure used by many of the nation’s major funds is provided by a centralised group, Superpartners. One of the group’s main projects in recent years has been to dramatically update and modernise its IT platform — its version of a core banking platform overhaul. Unfortunately, the $250 million project has not precisely been going well.

    • Qld’s Grant joins analyst firm IBRS peter-grant

      This week it emerged that Peter Grant, the two-time former Queensland Whole of Government CIO (pictured), has joined well-regarded analyst firm Intelligent Business Research Services (IBRS). We’ve long had a high regard for IBRS, and so it’s fantastic to see such an experienced executive join its ranks.

    • Westpac dumps desk phones for Samsung Android mobiles samsung-galaxy-ace-3

      The era of troublesome desk phones tied to physical locations is gradually coming to an end in many workplaces, with mobile phones becoming increasingly popular as organisations’ main method of voice telecommunications. But some groups are more advanced than others when it comes to adoption of the trend. One of those is Westpac.

    • Ministers’ cloud approval lasted just a year reverse

      Remember how twelve months ago, the Federal Government released a new cloud computing security and privacy directive which required departments and agencies to explicitly acquire the approval of the Attorney-General and the relevant portfolio minister before government data containing private information could be stored in offshore facilities? Remember how the policy was strongly criticised by Microsoft, Government CIOs and Delimiter? Well, it looks like the policy is about to be reversed.

    • WA Govt can’t fund school IT upgrades oops key

      In news from The Department of Disturbing Facts, iTNews revealed late last week that Western Australia’s Department of Education has run out of money halfway through the deployment of new fundamental IT infrastructure to the state’s schools.

    • Turnbull outlines Govt ICT vision turnbull-5

      Communications Minister Malcolm Turnbull has published an extensive article arguing that the Federal Government needed to do a better job of connecting with Australians via digital channels and that public sector IT projects needn’t cost the huge amounts that some have in the past.

    • NZ Govt pushes hard into cloud zealand

      New Zealand’s national Government announced a whole of government contract this morning for what it terms ‘Office Productivity as a Service’ services. This includes email and calendaring services, as well as file-sharing, mobility, instant messaging and collaboration services. The contract complements two existing contracts — Desktop as a Service and Enterprise Content Management as a Service.

    • CommBank reveals Harte’s replacement whiteing

      The Commonwealth Bank of Australia has promoted an internal executive who joined the bank in September after a lengthy career at petroleum giant VP and IT services group Accenture to replace its outgoing chief information officer Michael Harte, who announced in early May that he would leave the bank.

    • Jeff Smith quits Suncorp for IBM jeffsmith4

      Second-tier Australian bank and financial services group Suncorp today announced that its long-serving top technology executive Jeff Smith would leave to take up a senior role with IBM in the United States, in an announcement which marks the end of an era for the nation’s banking IT sector.

    • Small business missing the mobile, social, cloud revolution iphone-stock

      Most companies that live and breathe the online revolution are not tech startups, but smart smaller firms that use online tools to run their core business better: to cut costs, reach customers and suppliers, innovate and get more control. Many others, however, are falling behind, according to a new Grattan Institute discussion paper.

  • Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments

    Super funds close to dumping $250m IT revamp

    More In Enterprise IT

    Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments

    What should the ACCC’s role be in guiding infrastructure spending?

    More In Telecommunications

    Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments

    ‘Google Schmoogle’ – how Yellow Pages got it so wrong

    More In Industry

    Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments

    Will Netflix launch in Australia, or not?

    More In Digital Rights