• Enjoy the freedom to innovate and grow your business


    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?


    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions


    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites


  • Reader giveaway: Google Nexus 5


    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Developer, Featured, Gadgets, Gaming, News - Written by on Friday, April 26, 2013 13:00 - 6 Comments

    Amazon Appstore challenging Google Play as Australian launch looms

    Amazon-AppStore

    news Australian Android users will soon have an alternative source for sourcing paid and free mobile apps, but will they embrace it? Yes, if the first analysis of Amazon Appstore sales figures – which suggests the site is rapidly increasing its appeal to US consumers as a source of paid apps – is any indication.

    Whereas Apple’s iOS devices can only download apps from Apple’s iTunes App Store, Android’s relatively open app distribution model has fostered competition between providers as a number of third-party app stores work to tap into their customer base and offer their own value propositions. For example, Amazon’s Appstore offers one paid application for free each day.

    A new report (download it here, registration required) from mobile app-monitoring company Distimo has found that the Amazon Appstore, in particular, has already become a strong alternative distribution mechanism for Android apps – in particular, games – despite only recently announcing it would expand outside the US, where it launched exclusively in 2011 to the consternation of many eager Australian Android developers.

    Last week, however, Amazon announced that developers can now submit their applications for distribution through Appstore in Australia and nearly 200 other countries including Brazil, Canada, Mexico, India, South Africa, Papua New Guinea and others.

    In a move that no doubt leverages Amazon Web Services’ Australian data centre launch late in 2012, Australian consumers will be able to access the Amazon Appstore “in coming months” when Amazon officially launches the service here and elsewhere. But will they do so?

    The answer may still be “it depends” – especially since, according to Android enthusiast site AusDroid (read story here), Google isn’t going to take Amazon’s incursion lying down; that company has apparently just started rolling out an Australian version of the updated version of its Play Store, which features Google’s new Cards user interface.

    Google Play is still more than ten times as large as the Amazon Appstore, Distimo found in figures that were reflected by relative sales figures. Number nine-ranked Fruit Ninja Free, for example, had 2.3 million device installs in Google Play that month, and 250,000 downloads through the Amazon Appstore.

    For some apps, however, Amazon Appstore has proved disproportionately successful.
    Despite being a tenth of the overall size of Google Play, Amazon’s competitor has twice as many paid applications, many of which show relative strength in terms of download numbers. For example, Disney’s popular Temple Run: Oz, by contrast, was only 3.4 times as popular in Google Play than in Amazon Appstore – suggesting that Amazon-using Android users are more than happy to buy popular paid games through the site. Bloons TD 5 was only 2.6 times as popular for Google Play users.

    The top 200 paid applications in the Amazon Appstore, Distimo found, had 1.6 million downloads in March and earned $US3m in one-off fees. The top free applications, by contrast, had 16 million downloads.

    Some games were doing even better on the Amazon Appstore, with Candy Rufus Games’ Survivalcraft earning $US48,418 during March on Google Play and $US130,879 from Amazon Appstore sales.

    “The number of applications in the Amazon Appstore has grown significantly over last year,” wrote Distimo analyst Anne Hezemans, “especially in terms of paid applications where the Amazon Appstore and Google Play are nearly neck and neck in terms of downloads.”

    Juniper Research, which recently released figures suggesting app-based tablet and smartphone gaming would triple by 2017, believes these kinds of figures reflect a maturation of the game-delivery model: “The app store model has offset many of the problems which were prevalent with the traditional model,” the firm’s analyst wrote in a recent white paper, adding that customer support has become crucial for success in the mobile-gaming market because of the chance of problems from device incompatibilities, code problems, and so on.

    “Where once decisions about content had rested with mobile operators, app stores….[have] had a profound impact on both mobile network operators and developers, who now follow markedly different business models to generate revenue when compared with the traditional mobile content value chain….which offers far greater access to the end user and is much more simplified.”

    Juniper noted an expansion of new forms of revenue generation within games, ranging from subscription and ad-funded games to branded versions of popular apps – for example, Temple Run: Oz and Temple Run: Brave – to limited free games, and games featuring in-app purchases. The latter category is expected to reach $US3.03 billion in 2016, two-thirds of which will come from the Asian market.

    Image credit: Amazon, Delimiter

    submit to reddit

    6 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Tel
      Posted 27/04/2013 at 9:22 am | Permalink |

      Competition is beneficial. This is good news.

      Can you get any information on percentages paid to authors?

    2. Idryss
      Posted 27/04/2013 at 5:07 pm | Permalink |

      And then Google does this.

      http://www.gizmodo.com.au/2013/04/google-bans-non-play-store-android-app-updates/

      Non play-store apps cannot update without using the play-store updating mechanism.

      • Ninja
        Posted 27/04/2013 at 5:50 pm | Permalink |

        That’s not what the article says at all.

      • SMEMatt
        Posted 29/04/2013 at 9:49 am | Permalink |

        Reading comprehension: fail.

        These sort of reading comprehension failures belong in the NBN threads, with the other failures of critical thinking.

        “An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other than Google Play’s update mechanism.”

        So only applies to Application downloaded from the play store in the first place.

    3. Stephen H
      Posted 29/04/2013 at 11:01 am | Permalink |

      I got Temple Run from Amazon – when it was the free app of the day.

    4. Posted 18/05/2013 at 6:06 am | Permalink |

      This is a Huge plus for Android Apps for anyone who lives in one of the 80+ countries that are “banned” by Google Play Store – and that includes people living in most of the small island states of the world (like Fiji, Vanuatu, New Caledonia, Tahiti, Papua New Guinea, Puerto Rico, etc.)

      Google never explained why they banned all these countries from buying apps on Play Store (we can get free apps) or why they have made such a determined effort to prevent purchases using work-arounds like VPN). Apple ITunes does work just about anywhere in the world (as it should) and maybe the Amazon initiative will push Google into moving into a global free market economy.




    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:


  • Most Popular Content


  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

  • Enterprise IT, News - Apr 17, 2014 16:39 - 0 Comments

    NetSuite in whole of business TurboSmart deal

    More In Enterprise IT


    News, Telecommunications - Apr 17, 2014 11:01 - 141 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications


    Featured, Industry, News - Apr 17, 2014 9:28 - 1 Comment

    Campaign Monitor takes US$250m from US VC

    More In Industry


    Digital Rights, News - Apr 17, 2014 12:41 - 15 Comments

    Anti-piracy lobbyist enjoys cozy email chats with AGD Secretary

    More In Digital Rights