[ad] The service leader for Cloud is now in Australia. Secure, reliable cloud and managed hosting all backed by 24x7x365 Fanatical Support. Create your free account now.
Buy an Seagate Business Storage NAS for your chance to win a holiday
[ad] Purchase a selected Seagate Business Storage NAS to receive a $20 cash-back AND go into the draw to win a $1,000 Flight Centre voucher so you can holiday in the destination of your choice. T&Cs apply.
How mobile and social media affect your Customer Experience strategy
[ad] How will the adoption of mobile devices and social media affect your Customer Experience strategy? Are you reaching your organisation's customers through these touch points? Click here to download a whitepaper by Fifth Quadrant examining consumer and business attitudes to these new contact channels.
Great articles on other sites
- Turnbull to release NBN review next week
- Canberra blitzes states with NBN take-up rates
- War on whistleblowers from Abbott, Turnbull as ICJ case arrives
- Stockland tech revamp at centre of growth plans
- Clare warns of Gonski-like backflips on the NBN
- Victoria seeks early buy-in to avoid past disasters
- Vtalk bucks the China trend with plan for Aussie build
- Booksellers bristle at Amazon's arrival
- Australian customers upbeat on Dell going private
- FTTP NBN supporters lobby Turnbull
50 things top IT pros need to know
[ad] This 18 page TechRepublic whitepaper explores 10 things you should know to become an epic IT manager, 40 other essential tips to advance your IT career and practical guidance for starting an IT consulting business. Click here to access the whitepaper.
The new IT manager: Trends affecting IT in business
[ad] The tables have turned for IT managers. IT used to be able to dictate which computing assets would be used by employees and how they would be used. No longer. This free GigaOM Pro research paper (click here to download it) gives a solid, fact-based perspective on how IT consumerisation, mobile computing and cloud delivery trends are changing the paradigm.
Enterprise IT, News - Written by Renai LeMay on Thursday, February 7, 2013 15:14 - 4 Comments
KONE staff pick Lumia over iPhone, Samsung, HTC
news More than 70 percent of staff at the local division of elevator manufacturing company KONE picked a model from Nokia’s Lumia handset line over other options from Apple, HTC and Samsung, when given the choice, the Finnish manufacturer claimed in a statement issued yesterday.
According to Nokia, KONE, which appears to have several hundred staff in Australia and manufactures elevators and elevators, recently implemented a hybrid Bring Your Own Device/Choose Your Own Device policy which sees employees to use their own smartphone or receive a free work smartphone from a range of manufacturers including Nokia, Apple, HTC and Samsung. KONE Australia’s strategic sourcing manager, Colleen Upsall, said: “As part of the refresh, we were looking for a range of smartphones that catered to all levels of the business, from maintenance and installation to senior managers and directors.”
To date, according to Nokia’s statement, 300 employees in Australia and 60 employees in New Zealand have selected Nokia Lumia citing features such as Nokia Drive, Microsoft Lync, SharePoint and the Windows Phone People Hub as key factors in their decision. “It’s a great vote of confidence and reflects the positive feedback we have been getting for the Nokia Lumia smartphones,” Upsall said.
Upsall added that from the Lumia range, operational employees at the company were offered the low-range Lumia 610, with other staff having access to the Lumia 800 and 710 models, and director-level staff getting access to the top-end Lumia 920 model, which represents the most powerful and feature-rich model in the Lumia range.
In general, Upsall said the company’s move to predominantly use Lumia handsets had had a positive impact on the company’s operations. The transition to Nokia Lumia has enabled “increased productivity for staff on site and in transit”, Nokia’s statement said, with time-critical and important business tasks completed on the go, without the need to return to the office.
“Teams are more productive on the road,” Upsall added. “Instead of having to find a café with WiFi or go back to the office, they can either work directly from their phone or tether their Nokia Lumia handset to their laptop to work on tasks that require access to a bigger screen.” And the company also praised the Lumia line’s mapping functionality: “With Nokia’s free navigation service, Nokia Drive, our team can find the site quickly and easily,” Upsall said.
“The People Hub feature of Windows Phone is another great tool which helps organise teams internally. Sales and operations staff have already set-up groups, which allow management to stay in touch with co-workers across text, Facebook, Twitter, MSN Chat and email,” Upsall added.
The news of KONE’s predominantly Lumia deployment comes as only the latest corporate rollout of Lumia models disclosed by Nokia in Australia over the past few months. In October, for example, food manufacturer Sara Lee picking the series ahead of competing options from Apple and Android.
In late May, the Australian division of tyre manufacturer Bridgestone has also picked Nokia’s Windows Phone 7-based Lumia 800 smartphone as its platform of choice for its corporate smartphone fleet, and in June it was construction firm Buildcorp which announced its intention to adopt the Lumia series.
However, things haven’t all gone Nokia’s way. The Commonwealth Bank of Australia, for example, recently revealed it would standardise its mobile phone fleet on the Apple iPhone, and Woolworths also recently confirmed it would dump the Blackberry platform for the iPhone. Rollouts of Android models in corporate environments appears to be more thin on the ground locally, however.
OK, I’m going to be blatantly honest with my opinion here.
Frankly, I don’t think Nokia is telling the whole truth in this situation (not unusual for a press release). If you sat down 400-odd employees of any major organisation and asked them what smartphone they wanted: An iPhone, a Samsung or HTC Android model or a Lumia, I strongly suspect that the iPhone and a Samsung model (the Galaxy S III, most likely) would come out ahead of whatever Lumia models were offered. Lumia is just not yet that huge a brand-name in Australia yet, and most people still prefer iOS or Android over Windows Phone.
I suspect that what has happened here is a combination of factors. Probably Nokia has some kind of sweetheart deal with KONE which made the company more likely to prefer the Lumia over rival iPhone or Android models. Nokia is highly focused on corporate rollouts in Australia right now due to the synthesis of Windows Phone 7/8 with Microsoft’s corporate software platforms, so this makes sense. And Apple and the Android manufacturers don’t specialise in corporate rollouts, although Apple’s getting better at it.
In addition, I note that Nokia’s media release makes no mention of which iPhone and Android models were on offer. Judging from the situation at the Commonwealth Bank (where employees were offered the iPhone 4S, despite the fact that the iPhone 5 had been released), I suspect that most KONE employees were not offered the latest iPhone or Android models; perhaps it might have been the iPhone 4S and the Galaxy S II? Also, perhaps lesser models in HTC’s One series (not the One X or XL, but perhaps the One V? Or even the Desire X?). These are all decent models, but I suspect most people would prefer an iPhone 5 over any Lumia model, if offered a smartphone for work.
Either way, I personally don’t think it’s realistic that 70 percent of people, when asked what smartphone they preferred independent of other factors, would choose a Lumia. I’d put that figure at 10-15 percent, perhaps 20 percent, maximum. This is just my opinion based on current market share of the Australian market as a whole.
Secondly, I’d like to call out Kone here for what I think is a somewhat tight-fisted approach to corporate smartphone deployment. If you want to annoy the normal employees of a company and drive a wedge between them and upper management, there probably is no better way to do that than to give upper management the best smartphones money can buy, and offer lesser models to those down below.
Sure, there’s a substantial price difference between the 610 ($179 at Mobicity) and the 920 ($749 at Mobicity), but if you read Delimiter’s review of the 610, you’d probably realise that there’s not much point buying a 610 in the first place, when you can buy a 710 for only a little more, and the Lumia 800 for only a little more than that (the Lumia 800 is going for $269 at the moment). By going for the cheapest phones for its low-ranking staff and the most expensive phones for its upper management, KONE is likely to drive a wedge between both. If it was me, I’d offer an upper-middle range model to both for only a little extra; and likely keep both sides happy. This is normally the pricing sweet spot in the smartphone market anyway.
Having said all of this, this story is still an overwhelmingly positive one for Nokia. Lots of people like to be down on Nokia at the moment. However, I’m overall pretty positive about the company. Its Lumia smartphones have been reviewing well (I’ve tested most of the recent range personally) and there is no doubt they are winning deals in corporate Australia. Deals that, only a few years ago, likely would have been sewn up by BlackBerry. There’s no doubt that Nokia’s main competition in the corporate smartphone space at the moment is Apple. I’d like to see the likes of Samsung and HTC win some more deals in this area in Australia as well.
Image credit: Nokia
Latest Delimiter 2.0 articles (subscriber content)
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
|The rapid replacement of respected NBN Co chief operating officer Ralph Steffens with a Telstra executive who appears less experienced with fibre rollouts but better politically connected represents a key signal that NBN Co’s senior executive hiring process has now become completely politicised and is no longer independent from the Federal Government.|
Enterprise IT, News - Dec 6, 2013 12:50 - 0 Comments
More In Enterprise IT
- Payroll disaster: Queensland sues IBM
- End of an era: Oracle Australia’s ‘safe hands’ leaves
- Qld launches whole of government IaaS panel
- Defence finally allows staff iPhones, iPads
- NSW Govt refreshes ICT Advisory Panel
News, Telecommunications - Dec 6, 2013 11:54 - 82 Comments
More In Telecommunications
- NBN Co internal FTTN analysis: Turnbull refuses to retract inaccurate claim
- Defying the Senate: Turnbull to release NBN Review by end of 2013
- Senate to force Turnbull to publish NBN Review
- Get on with FTTN job, Quigley tells NBN Co
- Senate circus shows politics has no place in NBN
More In Industry
- Xbox One goes off with a bang … but will the PS4 launch eclipse it?
- It’s not just Freelancer: Aussie tech IPOs are back in general
- Freelancer’s IPO: A billion reasons to care
- Australian retailers online: Late to the party and much to do
- DesignCrowd picks up another $3m
Digital Rights, News - Dec 5, 2013 14:08 - 25 Comments
More In Digital Rights
- Global privacy group files formal ASD complaint
- Labor open to surveillance discussion
- Snowden an “American traitor”, says Australia’s Attorney-General
- ASD goes rogue with Aussie metadata
- It’s live: Delimiter publishes AGD FoI mirror