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Blog, Internet - Written by Renai LeMay on Monday, December 3, 2012 11:17 - 12 Comments
No demand: Qantas dumps in-flight Internet
blog It’s hard to be surprised by this move, given Qantas’ on-again, off-again relationship with in-flight Internet access, but one can’t help but be disappointed. Australian Business Traveller reports this morning (we recommend you click here for the full article) that Australia’s premiere airline has exited a trial of in-flight Internet running since March this year:
“Whilst customers who used the Wi-Fi service told us that they valued the option to connect in flight, overall the trial has demonstrated a lower than expected take-up of the service, particularly on overnight flights where sleep was their priority” explained a Qantas spokesperson.
It’s not the first time Qantas has investigated bringing in-flight Internet to its passengers. As early as 2003, as aircraft manufacturer Boeing kicked off a trial of in-flight Internet, Qantas said it was investigating in-flight email and Internet connectivity on international flights. “Qantas will therefore be watching the trial with interest,” a spokesperson for the airline told ZDNet.com.au at the time. For several years the idea went nowhere, but by 2006 the idea had been revived at Qantas, with the airline using its website at the time to announce that it would offer in-flight Internet when it started flying its new fleet of Airbus A380 planes. At the time, the timing for Qantas’ launch was to be mid-2007.
By 2007, however, that time frame had been pushed back again to August 2008. In July 2007 Qantas announced again that it would bring wireless Internet to customers flying on its A380s. In March 2008 — although International customers still hadn’t received in-flight Internet services at that point — customers flying on domestic routes with Qantas got some hope that the airline would implement the feature on in-country flights, with the airline announcing at the time that it would introduce in-flight Internet through a mobile base station, that would allow mobile phones to access the service.
It’s not clear what happened to those plans, but Qantas certainly doesn’t encourage customers in 2012 to use their mobile phones on its planes, domestic or international. And in September 2008, the airline abandoned long-held plans to bring Internet to its international routes using the A380 craft. No real reason was given by the airline at the time, and the issue has remained fairly dormant since that time, despite the continuing interest from passangers in in-flight Internet services and the availability of such services in countries such as the US.
One can’t help but feel at this point that it may be several years before the idea of in-flight Internet is revived at Qantas … for the nth time.
Latest Delimiter 2.0 articles (subscriber content)
|It’s hard to imagine how things could have gone worse for Malcolm Turnbull in his first three months as Communications Minister. With the public rapidly turning on the Earl of Wentworth over his horribly unpopular new NBN policy, a growing perception that he’s stacking NBN Co with partisan staff and a lack of transparency verging on the hypocritical, it’s hard to find positives for the Earl of Wentworth from his initial period in office. Turnbull is truly fumbling the catch on both political and functional levels.|
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
Blog, Enterprise IT - Dec 12, 2013 16:56 - 0 Comments
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News, Telecommunications - Dec 12, 2013 16:35 - 18 Comments
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Digital Rights, News - Dec 12, 2013 16:17 - 4 Comments
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