• Enjoy the freedom to innovate and grow your business

    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?

    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions

    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites

  • Reader giveaway: Google Nexus 5

    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Blog, Internet - Written by on Monday, December 3, 2012 11:17 - 12 Comments

    No demand: Qantas dumps in-flight Internet

    blog It’s hard to be surprised by this move, given Qantas’ on-again, off-again relationship with in-flight Internet access, but one can’t help but be disappointed. Australian Business Traveller reports this morning (we recommend you click here for the full article) that Australia’s premiere airline has exited a trial of in-flight Internet running since March this year:

    “Whilst customers who used the Wi-Fi service told us that they valued the option to connect in flight, overall the trial has demonstrated a lower than expected take-up of the service, particularly on overnight flights where sleep was their priority” explained a Qantas spokesperson.

    It’s not the first time Qantas has investigated bringing in-flight Internet to its passengers. As early as 2003, as aircraft manufacturer Boeing kicked off a trial of in-flight Internet, Qantas said it was investigating in-flight email and Internet connectivity on international flights. “Qantas will therefore be watching the trial with interest,” a spokesperson for the airline told ZDNet.com.au at the time. For several years the idea went nowhere, but by 2006 the idea had been revived at Qantas, with the airline using its website at the time to announce that it would offer in-flight Internet when it started flying its new fleet of Airbus A380 planes. At the time, the timing for Qantas’ launch was to be mid-2007.

    By 2007, however, that time frame had been pushed back again to August 2008. In July 2007 Qantas announced again that it would bring wireless Internet to customers flying on its A380s. In March 2008 — although International customers still hadn’t received in-flight Internet services at that point — customers flying on domestic routes with Qantas got some hope that the airline would implement the feature on in-country flights, with the airline announcing at the time that it would introduce in-flight Internet through a mobile base station, that would allow mobile phones to access the service.

    It’s not clear what happened to those plans, but Qantas certainly doesn’t encourage customers in 2012 to use their mobile phones on its planes, domestic or international. And in September 2008, the airline abandoned long-held plans to bring Internet to its international routes using the A380 craft. No real reason was given by the airline at the time, and the issue has remained fairly dormant since that time, despite the continuing interest from passangers in in-flight Internet services and the availability of such services in countries such as the US.

    One can’t help but feel at this point that it may be several years before the idea of in-flight Internet is revived at Qantas … for the nth time.

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Ed Lawford
      Posted 03/12/2012 at 11:23 am | Permalink |

      My guess is that cost is a major factor here.

      $20USD for 25MB of data is not just too expensive in its own right but 25MB of data is barely enough to retrieve your email and load a few web pages these days. I tried it earlier this year on my way over to the US and whilst it was usable, the absolutely miniscule download limits made it basically useless for all but the absolutely desperate.

      Still, it’s a real shame it didn’t work out. Perhaps one day the economics will make more sense.

    2. Oz Ozzie
      Posted 03/12/2012 at 11:26 am | Permalink |

      oh no. I am a frequent flyer to US, and I used it and loved it. And would have paid more too. In fact, I sought out A380 flights in order to have access where I could

      That’s really disappointing. :-(

    3. level380
      Posted 03/12/2012 at 11:33 am | Permalink |

      One has a feeling the price might have been the issue……. Lower the price and watch demand go up!

    4. Dan
      Posted 03/12/2012 at 11:34 am | Permalink |

      No demand at US$1 per MB would be a more apt title for this article. Once again this is a service not limited by its technical requirements, but by a bean counter in the marketing department.

      If they bothered to put wifi internet connectivity on the 6am to 8pm MEL-SYD-BNE routes I’m sure there would be several orders of magnitude greater demand, so long as it was a reasonable price like $5 for the hour (of the cruise part of the flight)

      • Rich
        Posted 03/12/2012 at 11:45 am | Permalink |

        What a bizarre comment: ‘a bean counter in the marketing department’.

        I think that someone is confusing the three different teams of accountants, product/business and sales/marketing.

        What seems to be missed so far in the comments is that the high cost is not a reflection of a marketing decision, but a true reflection of the much higher cost of pumping data to an object that is moving at 900 Km/h at 40 Km above the earth’s surface.

        Sure if the price was lower the demand would be higher, but changing the price that consumers pay would not change Qantas’ costs. It would just make the service less viable.

        As for MEL-SYD-BNE routes, you’re only in the air for an hour or so, is it really that important that you get a $5 all you can eat service? I didn’t think so…

        • Posted 03/12/2012 at 12:07 pm | Permalink |

          I think you mean 40K feet, not kilometers. A380-800 has a service ceiling of 13,000m (43,000ft).

    5. Dy4me
      Posted 03/12/2012 at 12:56 pm | Permalink |

      its interesting that where Emirates is expanding its in flight wifi, Qantas is doing the opposite. hmmm.

      wonder which of the two companies are performing better

    6. Brendan
      Posted 03/12/2012 at 2:18 pm | Permalink |

      I’m sure there would be no demand for a Ford Focus that had an on-road cost of $750K, either.

      It’s a case of cost versus reward; a price that few appear to feel is agreeable.

    7. Posted 03/12/2012 at 5:51 pm | Permalink |

      As countless people here have noted, maybe it’s due to *COST*? Norwegian Air has free, fast and unlimited WiFi and it is a wonderful experience.

    8. Posted 03/12/2012 at 6:30 pm | Permalink |

      Worth noting Qantas announced this on the same day that Etihad announced a fleet-wide rollout of in-flight internet connectivity and mobile phone access – https://twitter.com/EtihadAirways/status/275491678897446913. More details on their Facebook page.

    9. den
      Posted 04/12/2012 at 12:48 pm | Permalink |

      I’m pretty sure price is the factor for the low uptake. We were on a flight to LAX early November and they announced they were testing it, we went to check it out and baulked at the ridiculous costs. Not worth it.

    10. Stever
      Posted 21/12/2012 at 3:22 pm | Permalink |

      Qantas just can’t seem to get anything right these days. This mideast nonsense is just the latest in a series of disastrously poor decisions that will doubtless see many lifetime loyal customers such as myself dump this supplier.

    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

  • Most Popular Content

  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

  • Enterprise IT, News - Apr 17, 2014 16:39 - 0 Comments

    NetSuite in whole of business TurboSmart deal

    More In Enterprise IT

    News, Telecommunications - Apr 17, 2014 11:01 - 149 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications

    Featured, Industry, News - Apr 17, 2014 9:28 - 1 Comment

    Campaign Monitor takes US$250m from US VC

    More In Industry

    Digital Rights, News - Apr 17, 2014 12:41 - 15 Comments

    Anti-piracy lobbyist enjoys cozy email chats with AGD Secretary

    More In Digital Rights