blog It won’t come as a surprise to many, given its drastically altered user interface and mixed reviews, but the news is already bad for Microsoft’s new flagship operating system Windows 8 in Australia. The Sydney Morning Herald has down a round-up article talking to the usual suspects and examining local retail and partner sales of the new Microsoft hotness and found that consumers aren’t exactly flocking to get on the Windows 8 bandwagon. The newspaper reports (we recommend you click here for the full article):
“In Australia, IDC market analyst Amy Cheah, who has spoken to local retailers, vendors and channel partners as part of her work compiling sales numbers, said Windows 8 take-up was “not as strong as Microsoft would like it to be”.”
Of course, things aren’t quite as bleak for Windows 8 as many people might think. Unlike with Windows Vista, which despite being perceived as a total flop actually sold pretty well for Microsoft, a number of major Australian organisations have already started trialling or have revealed plans to trial Windows 8 in their operations, and there is a broadly positive view from IT managers and CIOs about Microsoft’s approach of providing manageable tablet/convertible laptops for the enterprise.
Personally I suspect that the situation on the ground for Windows 8 is a little like the Facebook relationship status ‘It’s complicated’. Microsoft is not backing away from this user interface and merging of its mobile and desktop operating systems, and everyone invested with the Microsoft ecosystem knows they will need to get on board with the new paradigm eventually. There’s a sense of inevitability about the whole thing. Retail sales were always going to be disappointing, but that doesn’t mean Microsoft isn’t achieving its aims with Windows 8: And I suspect that many people just don’t understand the more complex ecosystem game Redmond is playing here. Microsoft seldom wins the first round of battles it chooses to enter. But it almost always wins the war (think Xbox 360, Hyper-V, SQL Server, Windows Server, etc etc).
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