• Enjoy the freedom to innovate and grow your business


    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?


    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions


    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites


  • Reader giveaway: Google Nexus 5


    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Blog, Gadgets, Internet - Written by on Thursday, November 22, 2012 15:11 - 20 Comments

    “Click Frenzy” was a marketing/PR
    hypno-orgy right from the start

    blog Confused about what the hell this whole “Click Frenzy” online retail phenomenon thing that we’ve all been reading about over the past several weeks was all about? Join the club: I’m a paid-up member. Maybe I didn’t get the original press release. Thankfully, local IT geek and Delimiter reader Dawnstar (not his real name) has posted several epic rants and deconstructions of legendary proportions on his blog to explain it to y’all, complete with SPAM Act illegality, journalist/public relations/marketing love-ins, technical fails and a health dose of sarcasm. His original analysis, when it all began, is here, and the follow-up is here. Dawnstar writes:

    “They have successfully managed to build up some buzz for their site thanks to journalists at both Fairfax and News Ltd helpfully just regurgitating their press material with little attempt at investigative journalism. I feel however attempting to artificially create a “cyber sales event” in Australia is a desperate act of an industry that has been far too reluctant to evolve with the times. Cost is not the only reason people shop online, they also want decent service and better range of products than can be acquired in Australia.

    Creating a once a year event which they’ve kinda but not really tried to associate with the Melbourne Cup by branding itself as “The Sale That Stops A Nation” stinks of desperation and lack of any original thought. Furthermore trying to force both the retailers and the consumers to funnel through the site strikes me as slightly creepy (still not clear where the personal details and purchasing habit data will go) and open to manipulation.

    One last thing – I will award a shiny medal to any Australian journalist that manages to think critically about these sort of things for a few minutes and stop just regurgitating press release material.”

    I couldn’t agree more. This kind of attempt to replicate the US’s Black Friday gadget sales discount day has been tried before in Australia, and it’s failed before, but never before have we seen such huge complicity by the media in hyping what was actually quite an insignificant initiative into epic proportions. Hubris fell on Click Frenzy’s head, clearly, as its site collapsed due to all the traffic generated by the hype on the actual day (although the site appears to have fixed that problem, at least in the short-term). It turns out that “buying stuff on the Internet” is big business, and that lots of people want to support this kind of activity, regardless of the ethics concerned or whether the whole shebang is good for consumers. Now, after you finish reading this article, don’t forget to click on Delimiter’s ads. All of them. All glory to the Hypno-Toad!

    Image credit: Still of Futurama’s Hypno-Toad

    submit to reddit

    20 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Posted 22/11/2012 at 3:13 pm | Permalink |

      …and for all those who registered, enjoy your increased email and mailbox spam… :)

    2. Brookes
      Posted 22/11/2012 at 3:44 pm | Permalink |

      Black monday?

      • Posted 22/11/2012 at 3:54 pm | Permalink |

        Fixed :)

        • Wilkshake
          Posted 22/11/2012 at 4:05 pm | Permalink |

          Black Friday & Cyber Monday

    3. Soth
      Posted 22/11/2012 at 3:47 pm | Permalink |

      As soon as I saw the “You Must Register and Enter your Email Address” on the first page, I closed it.

      • PointZeroOne
        Posted 22/11/2012 at 4:15 pm | Permalink |

        Really? I just closed that popup and browsed the site………….

        ……………ahahahahahahaha, I lie, I couldn’t browse the site.

      • Dan
        Posted 22/11/2012 at 4:18 pm | Permalink |

        Pity yours, mine and everyone else’s wife didn’t

        I’m not being sexist, but she just doesn’t get the whole ‘personal privacy’ thing

        • Med_stu
          Posted 23/11/2012 at 12:05 am | Permalink |

          Actually, that’s ridiculously sexist. You just implied that women generally are more stupid than men concerning online privacy. A general comment implying a derogatory notion about a whole gender. That’s the definition of sexism.

        • PointZeroOne
          Posted 23/11/2012 at 10:11 am | Permalink |

          Actually that is more of a failing on your part in teaching/informing

      • fincoder
        Posted 22/11/2012 at 4:20 pm | Permalink |

        I clicked the link at the bottom “Already registered? Skip >” and got in without entering any details.

    4. Marcus
      Posted 22/11/2012 at 4:29 pm | Permalink |

      I’d love to see a dissection of who was the driver behind this, and how they managed to stuff it up.
      I mean each of the sellers web sites falling over I could understand, but why on earth was it so badly set-up that the front page pooped itself so quickly.?!?

    5. Posted 22/11/2012 at 4:43 pm | Permalink |

      What’s so crazy is that the technology to prevent a site failing due to traffic is readily available, with Amazon opening their Australian region last week, and RightScale (for whom I work) doing the same not long prior, Rackspace having a sales office here for over a year, and so on.

      • Ryan
        Posted 22/11/2012 at 6:11 pm | Permalink |

        Rumor has it, that it was a pretty small scale setup. No distributed CDN, and only one or two web servers. Given the hosting provider’s website also crashed, im guessing no dedicated internet circuit either. I wonder how many other customer’s sites crashed as a result?

    6. Ray
      Posted 22/11/2012 at 6:24 pm | Permalink |

      Funny how ‘Harvey Norman’ isn’t on the list of participating retailers…

    7. Karl
      Posted 23/11/2012 at 12:36 am | Permalink |

      Not sure why this is news, catch of the day pull a similar stunt every few months with similarly terrible results.

    8. stoffs
      Posted 23/11/2012 at 9:52 am | Permalink |

      i’m sure i saw someone from Catch of the Day stating how bad this was done – comparing it to themselves..

      everytime there is a good sale on CoTD it crashes

    9. Tom
      Posted 23/11/2012 at 3:50 pm | Permalink |

      I had no problems at all with ClickFest. I simply went to ozbargin, where all the participating retailers were listed and went direct to their site.

      Why bother with the click through portal?

    10. Marcus
      Posted 23/11/2012 at 4:19 pm | Permalink |

      ahh a fellow OzBarginer..

      • Rhys
        Posted 26/11/2012 at 8:25 am | Permalink |

        There are many

    11. Benjamin
      Posted 26/11/2012 at 7:45 pm | Permalink |

      I agree with his comments, especially about “they also want decent service”. I went into Harvey Norman to buy an Acer tablet (I normally do not choose HN but they were the cheapest by my research) and the response I got was something along the lines of “we don’t have any more and will not get any more in due to the Apple vs Samsung court case, would you like to buy an iPad?” Really!?!




    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:


  • Most Popular Content


  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • Greens claim NSW LMBR project turning into a disaster sydney

      The NSW Greens late last week claimed to have obtained documents showing that the NSW Department of Education and Communities’ wide-ranging Learning Management and Business Reform program, which involves a number of rolling upgrades of business administration software, was deployed before it was ready, with “appalling consequences for administrative staff, principals, teachers and students”.

    • NSW Govt trials inter-truck safety devices trucks-cohda

      The New South Wales Government has inked a contract with connected vehicle technology supplier Cohda Wireless, as part of a trial of so-called Cooperative Intelligent Transport Systems (C-ITS) which allow heavy vehicles to communicate directly with each other about their position on the road to help reduce road accidents.

    • Victoria finally kills $180m Ultranet disaster thumbsdown1

      The Victorian Government has reportedly terminated its disastrous Ultranet schools portal, which ballooned in cost to $180 million over the past seven years but ended up being barely used by the education stakeholders it was supposed to serve.

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

  • Enterprise IT, News - Apr 23, 2014 15:58 - 3 Comments

    Greens claim NSW LMBR project turning into a disaster

    More In Enterprise IT


    Analysis, Telecommunications - Apr 23, 2014 12:04 - 10 Comments

    Neither AT&T nor Turnbull are telling the whole truth

    More In Telecommunications


    Featured, Industry, News - Apr 17, 2014 9:28 - 1 Comment

    Campaign Monitor takes US$250m from US VC

    More In Industry


    Blog, Digital Rights - Apr 23, 2014 12:57 - 28 Comments

    Cinema execs blame piracy for $20 ticket prices

    More In Digital Rights